Homewares in the Philippines - Research and Markets

Homewares saw strong growth in 2021, though it did not completely recover from the marked fall in sales in the previous year. In 2020, homewares declined significantly across all categories, as Filipinos had less access to brick-and-mortar stores and limited their spending on non-essential products. Nonetheless, some demand was supported by the shift to at-home cooking in light of restrictions on the operations of consumer foodservice and social mobility, and the shift to working from home.

This Homewares in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Homewares market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong growth supported by home-cooking trend
Social media becomes even more influential, while e-commerce sees dynamic expansion
Tupperware retains lead despite further share decline

PROSPECTS AND OPPORTUNITIES

Reasons for optimism
Digital channels embedded in consumer behaviour
Rising eco-consciousness to influence demand and innovation

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2016-2021
Table 2 Sales of Homewares by Category: % Value Growth 2016-2021
Table 3 Sales of Homewares by Material: % Value 2016-2021
Table 4 NBO Company Shares of Homewares: % Value 2017-2021
Table 5 LBN Brand Shares of Homewares: % Value 2018-2021
Table 6 Distribution of Homewares by Format: % Value 2016-2021
Table 7 Forecast Sales of Homewares by Category: Value 2021-2026
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

HOME AND GARDEN IN THE PHILIPPINES

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2016-2021
Table 10 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 12 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 14 Distribution of Home and Garden by Format: % Value 2016-2021
Table 15 Distribution of Home and Garden by Format and Category: % Value 2021
Table 16 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

SOURCES