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Homewares in the Philippines

  • ID: 2145438
  • Report
  • April 2020
  • Region: Philippines
  • 19 pages
  • Euromonitor International
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Homewares posted the highest growth among all home and garden categories in 2019. It continues to flourish for several reasons, one of which is thanks to younger consumers bringing snacks and meals to work to save on costs. This has contributed to greater demand for food storage containers, reusable cutlery and other reusable homewares as well as for cookware for those that like to prepare their portable meals at home.

The Homewares in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Homewares in the Philippines

List of Contents and Tables

HEADLINES

PROSPECTS
  • Homewares flourishes, with greater demand for food storage containers, reusable products and homewares for new homeowners
  • Proliferation of services that deliver fresh food and groceries encourages Filipinos to cook more often at home
  • Players constantly offer new designs and introduce eco-friendly products for a younger working population willing and able to spend
COMPETITIVE LANDSCAPE
  • Tupperware maintains its lead by continuing towards expanding its product variety with an eye to responding to environmental concerns
  • Ramesh Trading and Sawasdee Marketing use social media effectively to market their respective Masflex and Lock & Lock brands
  • Homewares benefits more than most categories from e-commerce, with unbranded products and smaller players gaining more traction
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2014-2019
  • Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 3 Sales of Homewares by Material: % Value 2014-2019
  • Table 4 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 6 Distribution of Homewares by Format: % Value 2014-2019
  • Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Market growth remains strong, driven by rising number of new home buyers, first-time householders, and increased interest in gardening
  • Potential threat of IKEA’s 2020 entry into the local home and garden landscape has actually had a positive impact on local players
  • Home furnishings and homewares leader SM Retail maintains its clear lead in highly fragmented home and garden landscape
  • Home and garden specialist retailers dominate by offering one-stop shopping solutions for home renovations and new homeowners
  • Discerning younger consumers with higher incomes, new homes and people establishing their first households expected to drive growth
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2014-2019
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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