Austria in 2040: The Future Demographic

The population of Austria is predicted to decline by 1.9%, due to changes in net migration and natural change, standing at a total of 9.3 million citizens by 2040. By 2040, the largest cohort of people will be middle-aged (aged 45-64). Life expectancy in Austria is predicted to increase, while the birth rate is expected to fall. Generational cohorts in Austria will continue to influence consumer expenditure based on their specific purchasing habits and unique demands.

Austria in 2040: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.