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Computers and Peripherals in Morocco

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    Report

  • 20 Pages
  • July 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 2165660
The computers and peripherals, laptops and tablets categories in Morocco experienced an increase in demand during the pandemic, leading to a shortage of products as manufacturers were unable to fulfil orders. Importers and distributers placed larger orders than usual to meet market demand and experienced a 50% increase in purchases during 2020-2021. However, sales declined during 2022, resulting from a sudden halt in demand and challenges posed by highly volatile currencies.

The analyst's Computers and Peripherals in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers, Peripherals.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Computers and Peripherals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COMPUTERS AND PERIPHERALS IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand contracts in 2023 in a continuation from the previous year
  • Dell Technologies launches new security products and benefits from being certified as being “one of the best places to work” in the country
  • Industry players remain active in their engagement in new product launches
PROSPECTS AND OPPORTUNITIES
  • Economic reasons force tech and computer companies to lay off staff, affecting the consumer electronics industry in the short to near term
  • ONEE and the High Commission for Planning invest in the acquisition of new equipment helping to bolster the category
  • The Mohammed VI Foundation's Nafida 2 programme subsidises consumers when purchasing computers as well as internet and mobile services
CATEGORY DATA
  • Table 1 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 2 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 5 Sales of Computers by Category: Business Volume 2018-2023
  • Table 6 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 7 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 8 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 16 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 17 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
CONSUMER ELECTRONICS IN MOROCCO
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 20 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 21 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 23 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 24 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 26 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research