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Home Improvement in Germany

  • ID: 2169098
  • Report
  • Region: Germany
  • 18 pages
  • Euromonitor International
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Home improvement continued to see current value growth in Germany in 2018. Growth was favoured by the performance of the German economy, and despite facing changing consumer behaviour from do-it-yourself (DIY) to do-it-for-me (DIFM), due to generational changes. The strongest performing categories were cordless drills and other power tools, as well floor covering, which can be attributed to the increasing interest of consumers in vinyl floors.

The author's Home Improvement in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitary ware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home Improvement in Germany

List of Contents and Tables
Headlines
Prospects
Home Improvement Remains on Course Amidst Generational Changes
Practicality and Technology Feature in Flooring
Bathroom and Sanitary ware on the Rise
Competitive Landscape
Private Label Increases in Sales
Adjustments in Store Strategies To Maintain Sales
Home Improvement Companies Incorporate Technology To Stay Relevant
Category Data
Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Executive Summary
Increase in Single-person Households Boosts Demand
Augmented Reality Boosts Sales Potential
E-commerce Continues To Grow, Eroding the Shares of Specialists
Smart Home Innovations Indicate 2019 Will Be A Significant Year
the Outlook for Home and Garden Is Sustainable and Ethical
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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