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Home Improvement in South Korea

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    Report

  • 22 Pages
  • June 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 2169099
Home improvement in South Korea witnessed a significant slowdown in 2024, with stagnant value sales tempered by economic headwinds and cautious consumer spending. Renovation activity continues, especially in ageing apartment complexes from the 1990s, but investments are more selective, often focusing on essential upgrades such as flooring, sanitaryware, and fixtures that enhance safety and energy efficiency.

The Home Improvement in South Korea report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home improvement grows well driven by DIY culture, ageing apartments and wellness trends
  • LG Hausys and Hansol Homedeco lead with innovation in design, eco-friendly materials and lifestyle-driven solutions
  • Home improvement and gardening stores remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
  • Home improvement set to prosper amid ageing homes and DIY culture
  • Focus on eco-friendly, space-efficient, and tech-driven products in bathrooms, flooring, and hand tools
  • Leading player unveils sustainable luxury vinyl tiles
CATEGORY DATA
  • Table 1 Sales of Home Improvement by Category: Value 2019-2024
  • Table 2 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 5 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources