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Homewares in Germany

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    Report

  • 20 Pages
  • May 2023
  • Region: Germany
  • Euromonitor International
  • ID: 2169105
After a spike in demand for most homewares categories in 2020, when the pandemic first hit the country, and a dip in sales a year later, 2022 saw sales rise again as consumers stocked up on eating and cooking products. During the pandemic, Germans connected with their homes in a way that their pre-COVID-19 lives had never allowed.

The analyst's Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage:
Dining, Kitchen.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOMEWARES IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Homewares demand rises in 2022 after the decline seen a year earlier
  • Shift in eating habits in Germany is driving demand in homewares
  • WMF’s sustainability practices help it to lead homewares
PROSPECTS AND OPPORTUNITIES
  • Replacement purchases will drive homewares over the forecast period
  • Limited space in consumers’ homes is benefitting multi-purpose homeware products
  • Players are expected to invest in omnichannel strategies
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2017-2022
  • Table 2 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 3 Sales of Homewares by Material: % Value 2017-2022
  • Table 4 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 5 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 6 Distribution of Homewares by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
  • HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2017-2022
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES