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Baby and Child-Specific Products in Bulgaria

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    Report

  • 22 Pages
  • April 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 2169316
The birth rate continues to decline in 2022 as young Bulgarian families are postponing having children due to the economic situation in the country, plus women are increasingly focusing on their careers. Despite this, baby and child-specific products registered a strong double-digit increase in the year due to rising awareness among consumers of baby products and the importance of personal care routines. Baby wipes was the best-performing range within baby and child-specific products in 2022. Th...

The Baby and Child-specific Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN BULGARIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Rising product awareness drives growth despite declining birth rate in 2022
  • E-commerce’s strong development boots sales of baby and child-specific products
  • Resumption of travel boosts demand for baby and child-specific sun care
PROSPECTS AND OPPORTUNITIES
  • Increasing product and care awareness supports future category growth
  • Investment in social media key to brand success
  • Convenience and channel immaturity ensure strong future for e-commerce
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources