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Baby and Child-Specific Products in Latvia

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    Report

  • 20 Pages
  • May 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 2169318
Baby and child-specific products in Latvia registered modest current value growth in 2024, though volume growth was marginal, as a declining birth rate dampened volume sales. Value sales were supported by trusted essentials, such as baby wipes, shampoos, bath products and barrier creams. Parents stuck with brands they knew, but were also looking out for gentler formulations or products free from synthetic ingredients.

The Baby and Child-specific Products in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Modest value growth, though volume growth marginal
  • Procter & Gamble continues to lead, but Unilever gains most value share
  • Pharmacies continue to lead distribution, though e-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Marginal value growth over forecast period
  • Increasing focus on natural ingredients and more sustainable offerings
  • Multifunctionality and convenience drive value sales
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN LATVIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources