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Gardening in Switzerland

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    Report

  • 21 Pages
  • May 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 2169333
After a contraction in 2023, Switzerland’s gardening market returned to growth in 2024, supported by renewed consumer interest in sustainable gardening practices and a rise in home cultivation. Garden care products such as growing media and plant protection led this rebound as environmentally conscious Swiss consumers increasingly turned to eco-friendly solutions to maintain productive and aesthetically pleasing gardens.

The Gardening in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing awareness of sustainable practices drives interest in growing media and plant protection
  • Battery-powered and cordless gardening tools aid sales of the category
  • E-commerce appeal is enhanced by AR/VR product visualisation in gardens and generative AI for personalised shopping
PROSPECTS AND OPPORTUNITIES
  • Pots and planters are expected to grow dynamically over the forecast period
  • Indoor plants and seeds to see stable growth over forecast period owing to stagnation of category
  • Continued development of retail e-commerce over the forecast period
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2019-2024
  • Table 2 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 4 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 5 Distribution of Gardening by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SWITZERLAND
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 13 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources