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Homewares in Switzerland

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    Report

  • 20 Pages
  • May 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 2169341
Current value sales of homewares rose modestly in 2024, supported by a continued preference for home-centred lifestyles. The cultural importance of cooking and shared meals in Switzerland has sustained consumer interest in kitchen-related products, even amid economic uncertainty. As households increasingly prioritised domestic routines, kitchenware and food storage items saw steady demand, allowing the overall category to remain resilient despite wider financial pressures.

The Homewares in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home-centred lifestyles sustain category growth as kitchenware and storage drive demand
  • Migros Genossenschaftsbund eG strengthens leadership through private label focus and store investment
  • E-commerce accelerates in homewares, led by smaller-ticket purchases and digital convenience
PROSPECTS AND OPPORTUNITIES
  • Demand for premium and high-quality homewares to grow over the forecast period
  • Compact urban living spaces drive demand for functional and space-efficient homewares
  • Swiss regulation of PFAS drives innovation in safe and sustainable cookware
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2019-2024
  • Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 3 Sales of Homewares by Material: % Value 2019-2024
  • Table 4 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 6 Distribution of Homewares by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME AND GARDEN IN SWITZERLAND
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2019-2024
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources