+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Homewares in Turkey

  • ID: 2169342
  • Report
  • May 2020
  • Region: Turkey
  • 20 pages
  • Euromonitor International
1 of 2
Glass homewares recorded slow current value growth over the course of the review period. This was mainly due to increasing price competition as the products became more widely available in popular discounter chains. From 2018 onwards, slow growth turned into stagnation as its unit price recorded very limited growth, while the unit prices of the rest of homewares skyrocketed following the depreciation of the Turkish lira.

The Homewares in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Homewares in Turkey

List of Content and Tables

Headlines

Prospects
  • Glass homewares to see a pick-up in current value growth in the forecast period
  • Dinnerware growth benefits from widening availability in modern retailing
  • Food storage will continue to benefit from changing lifestyles
Competitive Landscape
  • Pasabahce still leads homewares, but loses share as glass homewares struggles
  • Price competition increases
  • Discounters popular with price-sensitive consumers
Category Data
Table 1 Sales of Homewares by Category: Value 2014-2019
Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
Table 3 Sales of Homewares by Material: % Value 2014-2019
Table 4 NBO Company Shares of Homewares: % Value 2015-2019
Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
Table 6 Distribution of Homewares by Format: % Value 2014-2019
Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

Executive Summary
  • Home and garden current value growth rate strengthens in 2019
  • Some government actions have more success than others
  • Branded products continue to benefit from retail modernisation
  • Sales increase through discounters and internet retailing
  • Current value growth due to rising prices and economic recovery
Market Data
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

Coronavirus (COVID-19)

Definitions

Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll