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Homewares in Taiwan

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    Report

  • 19 Pages
  • May 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 2169389
Homeware products failed to see any visible growth in constant value terms in 2022, despite the continuation off the home cooking trend. This was in sharp contrast to 2021, when COVID-19 restrictions required people to spend longer periods of time at home. This led many consumers to turn their attention to the kitchen to cook and relax, which translated into a notable upturn in value sales of homewares, in particular stove top cookware, ovenware, kitchen utensils and food storage.

The analyst's Homewares in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage:
Dining, Kitchen.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOMEWARES IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • 2022 witnesses a fall in homewares sales following replacement trend in 2021
  • Reduction in the amount of time devoted to home cooking negatively impacts sales of food storage items
  • IKEA leads highly fragmented competitive landscape while e-commerce gains share thanks to festive promotions
PROSPECTS AND OPPORTUNITIES
  • Continued interest in home cooking will lead to continued demand for homeware essentials
  • Beverageware, cutlery and dinnerware will see increased sales
  • Unbranded products expected to account for majority of homewares in Taiwan
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2017-2022
  • Table 2 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 3 Sales of Homewares by Material: % Value 2017-2022
  • Table 4 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 5 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 6 Distribution of Homewares by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
  • HOME AND GARDEN IN TAIWAN
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2017-2022
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research SOURCES