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Home Insecticides in Croatia

  • ID: 2190435
  • Report
  • February 2020
  • Region: Croatia
  • 4 pages
  • Euromonitor International
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Demand for home insecticides continued to decline in Croatia in 2019, despite the ongoing presence of insects in the country. One notable problem comes from mosquito plagues which are traditional to Eastern lowlands, where clouds of mosquitoes arrive to a nature reserve which cannot be sprayed by the authorities.

The Home Insecticides in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Insecticides market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Home Insecticides in Croatia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Weak demand for home insecticides in line with lack of persistent insect plagues
  • Spray/aerosol remains most popular format, while electric insecticides is the only positive performer but high prices restrict overall size
  • Repellents restrict stronger sales of home insecticides in Croatia
  • Competitive Landscape
  • SC Johnson & Son retains dominance of home insecticides with wide product portfolio
  • Traditional local brand Pitroid enters lucrative category of electric insecticides
  • Advertising key to highlighting products due to lack of price differentiation between players
  • Category Data
  • Table 1 Sales of Home Insecticides by Category: Value 2014-2019
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 5 Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Executive Summary
  • Overall undynamic demand although niche areas of home care that offer higher specific value continue to gain consumers’ attention
  • Sustainability and concentrated formats continue to emerge as relevant trends
  • Despite strong presence of multinationals in home care, local player Saponia retains overall leadership
  • Modern grocery retailers remains dominant distribution channel, offering greater convenience to most consumers
  • Improved performance for home care over the forecast period with further development of innovative formats supporting stronger value growth
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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