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LEGO in Toys and Games (World)

  • ID: 2190484
  • Company Profile
  • September 2019
  • 31 Pages
  • Euromonitor International
This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to integration between physical and digital play, and further developments in the STEAM field.

The author's LEGO in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
LEGO in Toys and Games (World)

Scope of the Report
State of Play
Exposure to Future Growth
Competitive Positioning
Company Strategy
Key Findings
Note: Product cover images may vary from those shown