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Womenswear in France

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    Report

  • 27 Pages
  • February 2026
  • Region: France
  • Euromonitor International
  • ID: 219457
Womenswear experienced a 1% decline in retail volume in 2025, continuing a trend observed over the previous two years. Despite this, value sales remained stable in current terms, driven by premium items and luxury brands. Market polarisation will continue, with luxury and high-end brands benefiting from affluent inbound tourists and sustainability, while online offerings gain ground among price-conscious consumers.

This Womenswear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation shapes womenswear with luxury and online growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • The womenswear market is polarised with premium and ultra-fast fashion
  • CHART 2 Analyst Insight
  • De-consumption drives the rise of second-hand fashion platforms
WHAT’S NEXT?
  • The advertising ban for ultra-fast fashion is expected to impact the forecast period
  • CHART 3 First Shein Store Opening Met by Major Public Backlash
  • The government repair bonus will reinforce the value of product lifespan and sustainability
  • Resale platforms are expected to fuel circular fashion growth
COMPETITIVE LANDSCAPE
  • Shein ‘s responsive model supports strength in fast fashion
  • Groupe Beaumanoir acquires Jennyfer to strengthen market position
CHANNELS
  • Retail e-commerce growth is driven by Shein, Amazon and Zalando
  • Mango expands physical stores to target younger consumers, while H&M counters Zara with new flagship store
PRODUCTS
  • Sustainability and inclusivity drive product innovation in womenswear
  • CHART 4 Marine Serre - a Luxury Local Brand that Creates with Durable Linen
  • Mango introduces AI virtual fashion assistant
  • CHART 5 Mango Launches AI-Powered Stylist for Personalised Shopping
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Naumy Flash - the New Local Store-Based Retailer vs Pure Players in Fast Fashion
  • CHART 9 The Gen AI from Imki Helps To Create the Jonak’s Laces More Capsule Collection
  • CHART 10 Marine Serre - a Sustainable Luxury Local Brand that Creates with Durable Linen
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in France 2025
  • CHART 13 Key Insights on Consumers in France 2025
  • CHART 14 Consumer Landscape in France 2025
APPAREL AND FOOTWEAR IN FRANCE
EXECUTIVE SUMMARY
  • Sustainability and technology are key drivers in apparel and footwear in France
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Fast fashion drives market polarisation and value sales
  • Apparel remains the largest subcategory despite a slowdown in growth
  • Sportswear drives growth with sustainability and technology
WHAT’S NEXT?
  • Ongoing market polarisation and a demand for affordability will shape apparel and footwear
  • Sustainability and technology are expected to influence product innovation
  • Omnichannel strategies will remain key to players success
COMPETITIVE LANDSCAPE
  • Omnichannel strategies support the position of leading brands in apparel and footwear
  • Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
CHANNELS
  • Specialist retailers and retail e-commerce offer strong product selections and competitive prices
  • Omnichannel strategies and affordability are key drivers of sales
PRODUCTS
  • AI and tech innovation drives product customisation
  • Sustainability and inclusivity influence product design
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources