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Womenswear in Germany

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    Report

  • 28 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 219458
In 2025, womenswear in Germany experienced a challenging market environment due to cautious consumer spending. Despite a slower inflation rate compared to previous years, economic uncertainties and price sensitivity continued to affect the growth of womenswear. The market encountered challenges across various categories as consumers rethought their fashion budgets and prioritised experiences over material needs.

This Womenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • A challenging market environment
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Resale and rental drive sustainable fashion forward
  • Women's outerwear dominates market share
  • E-dress revolutionises fashion with offline tour
  • CHART 3 E-dress Goes on an Offline Tour for the First Time
WHAT’S NEXT?
  • Sustainability and technology drive womenswear forward
  • Women's outerwear remains largest category
  • Circular economy and digitalisation reshape womenswear
COMPETITIVE LANDSCAPE
  • H&M and Lidl lead as market share shifts
  • CHART 4 H&M Continues its Exploration of Creativity with AI
  • Opportunities arise from market shifts and trends
CHANNELS
  • Retail e-commerce drives womenswear sales with AI-powered tools
  • Apparel and footwear specialists leads retail offline channels
  • Investing in sustainability and digitalisation
PRODUCTS
  • Sustainability and inclusivity drive product innovation
  • Primark's inclusive mannequins set new standard
  • CHART 5 Primark Brings Wheelchair Mannequins into Stores and Shop Windows
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 E-dress Goes on an Offline Tour for the First Time
  • CHART 9 More Personal and Smarter - the Zalando Assistant
  • CHART 10 BFW Joins Forces with CFW to Accelerate the Industry's Sustainability Efforts
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Germany 2025
  • CHART 13 Key Insights on Consumers in Germany 2025
  • CHART 14 Consumer Landscape in Germany 2025
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
  • Resale and rental models become increasingly prominent
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Resale and rental models drive sustainable fashion
  • Apparel demand shaped by preferences for sustainable and affordable fashion
  • Dynamic growth in resale and rental services
WHAT’S NEXT?
  • Sustainable practices and technology drive market growth
  • Apparel offers stable growth prospects
  • Sportswear emerges as fastest-growing area driven by technology
COMPETITIVE LANDSCAPE
  • H&M and C&A maintain lead despite Shein’s growth
  • Zalando’s acquisition of About You reshapes e-commerce landscape
CHANNELS
  • Retail offline leads apparel and footwear sales despite e-commerce growth
  • Retail e-commerce drives growth with AI-driven personalisation
  • AI personalisation tools and virtual try-on bolster appeal of e-commerce
PRODUCTS
  • Sustainability drives innovation in product design
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources