+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Womenswear in Germany

  • PDF Icon

    Report

  • 28 Pages
  • December 2023
  • Region: Germany
  • Euromonitor International
  • ID: 219458
After a challenging end to 2022, when the holiday sales season’s underwhelming results left retailers apprehensive for the year ahead, 2023 started on a more positive note in womenswear. German consumers took a conservative approach to non-discretionary spending during winter 2022, expecting higher gas bills. Still, winter turned out to be much milder than expected, and consumer confidence recovered slightly. Nevertheless, a shift in behaviour has since been taking place amongst German shoppers.

The Womenswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WOMENSWEAR IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Shy recovery for womenswear in 2023
  • Polarisation evident in womenswear in Germany
  • Omnichannel is becoming the norm amongst big players
PROSPECTS AND OPPORTUNITIES
  • Climate change is changing the seasonality of collections
  • Newer fashion trends for a post-pandemic lifestyle
  • Omnichannel retail to bring a more streamlined shopping experience
CATEGORY DATA
  • Table 1 Sales of Womenswear by Category: Volume 2018-2023
  • Table 2 Sales of Womenswear by Category: Value 2018-2023
  • Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
  • Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
  • Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN GERMANY
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources