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Womenswear in the United Kingdom

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    Report

  • 25 Pages
  • December 2025
  • Region: United Kingdom
  • Euromonitor International
  • ID: 219459
Womenswear in the UK is characterised by significant trends that are shaping its future. In 2025, the category witnessed a rise in challenger brands, polarised consumer spending, and a growing emphasis on sustainability and technological integration. Despite a low decline in retail volume sales, womenswear experienced growth in retail value sales, driven by premium products and affordable essentials. Slow growth is expected in the future, with a current value CAGR of 2% over the forecast period.

This Womenswear in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premium and essential items drive value growth of womenswear
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation squeezes mid-market brands
  • Consumers embrace rental models for wardrobe flexibility
  • CHART 2 Analyst Insight
  • Consumers favour fashion that reflects personal values
WHAT’S NEXT?
  • Further challenges ahead as many consumers continue to prioritise essential spending
  • Digital passports to help build consumer trust and brand reputation
  • Social commerce accelerates the direct-to-consumer shift
COMPETITIVE LANDSCAPE
  • Online disruptors reshape competitive landscape
  • Demand for sustainability fuels emerging brands’ growth
CHANNELS
  • Omnichannel strategies to combat declining foot traffic
  • Zara’s Travel Mode simplifies international shopping
  • Marks & Spencer continues to invest in its circular approach to apparel
  • CHART 3 Marks & Spencer Expands “Another Life” Initiative, Supporting Resale Market
PRODUCTS
  • Primark champions inclusivity with adaptive design options
  • CHART 4 Primark Expands Inclusive Offering With Adaptive Clothing Line
  • ASOS launches premium line Arrange
  • CHART 5 ASOS Launches Premium Line Arrange
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Nobody's Child eBay Collaboration
  • CHART 9 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
  • CHART 10 Amazon Haul Feature Launches in the UK
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in the United Kingdom 2025
  • CHART 13 Key Insights on Consumers in the United Kingdom 2025
  • CHART 14 Consumer Landscape in the United Kingdom 2025
APPAREL AND FOOTWEAR IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
  • Navigating polarised growth amidst economic challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Macroeconomic pressure impacts consumer spending habits
  • Market polarisation drives diverging consumer values
  • Resale platforms gain popularity among UK consumers
WHAT’S NEXT?
  • Consumers set to drive sustainable and tech-enhanced shopping experience
  • Sportswear predicted to record further strong growth
  • Technological integration and sustainability to shape industry
COMPETITIVE LANDSCAPE
  • Asda Stores strengthens lead of fragmented landscape with private label line
  • Topshop relaunches with new strategy, fuelling growth
  • Emerging brands focus on niche strategies and community engagement
CHANNELS
  • Retail offline remains crucial despite e-commerce growth
  • Retail e-commerce drives sales with convenience and competitive pricing
PRODUCTS
  • Amazon Haul responds to demand for affordable but fashionable pieces
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources