Bottled Water in Greece - Research and Markets

Given that tap water is suitable for drinking in most parts of the country, the confinement of Greeks to their home combined with the closure of HORECA outlets and decline in tourism took a huge toll upon bottled water consumption in 2020. The category was not subject to major channel shifts.

The Bottled Water in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Bottled Water market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN GREECEKEY DATA FINDINGS

2022 DEVELOPMENTS

Re-opening of the market is a key growth driver for bottled water
Premiumisation remains an emerging trend in bottled water with sophisticated fortified and flavoured options becoming more popular
Bottled water purchasing trends vary according to region and consumption occasion

PROSPECTS AND OPPORTUNITIES

Production and packaging cost increases present a key challenge for companies given the regulated retailing prices
Packaging innovation to gather pace as manufacturers take note of consumers’ sustainability concerns
Health and wellness meets localisation, creating new growth opportunities in sparkling flavoured bottled water

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 2 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SOFT DRINKS IN GREECE

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027