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Concentrates in Greece

  • ID: 219836
  • Report
  • December 2019
  • Region: Europe, Greece
  • 25 Pages
  • Euromonitor International
Concentrates continued to decline in both off-trade volume and current value terms in 2019, as trends in soft drinks were not favourable to concentrates, with consumers preferring convenient RTD formats. Powder concentrates posted a second year of slight decline due to the competition with other soft drinks categories. However, it saw a much milder decline than liquid concentrates, as there is a small loyal audience for powder concentrates.

The author's Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Concentrates in Greece

List of Contents and Tables
Headlines
Prospects
Powder Concentrates Holds Up Better Than Liquid Concentrates
High Sugar and Little Investment Hamper Growth in the Liquid Format
Challenge From Rtd Tea and Hot Tea for Powder Concentrates
Competitive Landscape
Unilever Hellas Grows Due To A Withdrawal and Its Strong Brand Name
Limited Distribution Hampers Growth of Players in Liquid Concentrates
Withdrawal of Nestea Boosts Lipton Ice Tea and Private Label
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 3 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Executive Summary
Growth Continues Due To Recovery From Recession and Rising Tourism
Consumers Demand Added-value and Companies Respond
Smaller Players Take Share From the Two Leaders
New Launches Focus on Different Areas of Consumer Interest
Continued Recovery, With A Move Towards Healthier Products
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 37 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales in Greece
Sources
Summary 2 Research Sources
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