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Consumer Foodservice in Hungary

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    Report

  • 100 Pages
  • February 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 219853
2022 was a rollercoaster ride for the Hungarian consumer foodservice industry, both in terms of sales growth rates and the prevailing consumer sentiment underpinning growth trends. There were several factors that came into play shaping the industry’s overall performance during the year, with the net results including further outlet closures and record high inflation rates by the end of the year.

The analyst's Consumer Foodservice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:

Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER FOODSERVICE IN HUNGARY

EXECUTIVE SUMMARY
  • Consumer foodservice in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
  • Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
  • Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
  • Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
  • Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
  • Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
  • Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
  • Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
  • Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
  • Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
  • Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
  • Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
  • Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
  • Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN HUNGARY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Limited-service restaurants among the first channels to move forward after the pandemic
  • Home delivery still a key source of additional sales for many operators
  • Special offers for dine-in and extra fees for takeaway drive on-trade sales
PROSPECTS AND OPPORTUNITIES
  • Temporary outlet closures and relocations to form core of efforts to tackle energy crisis
  • Cut-throat competition to remain a major feature of home delivery services
  • Ethnic menus and mixtures of various cuisines under one roof to emerge strongly
CATEGORY DATA
  • Table 15 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
  • Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
  • Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
  • Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
  • Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
  • Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
  • Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
  • Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
  • Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
  • Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
  • Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
  • Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
  • Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
  • Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
CAFÉS/BARS IN HUNGARY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Another year of outlet size erosion as operators look to minimise energy costs
  • Bubble tea shops emerge strongly in 2022, although demand is still in its infancy
  • Shell Hungary expands into specialist coffee and tea shops with the Shell Café brand
PROSPECTS AND OPPORTUNITIES
  • Specialist coffee and tea shops set to prove more resistant to the economic downturn
  • Full recovery in sales likely to take some time to develop due to pressure on spending
  • No major chains expected to enter cafés/bars during the forecast period
CATEGORY DATA
  • Table 29 Cafés/Bars by Category: Units/Outlets 2017-2022
  • Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2017-2022
  • Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2017-2022
  • Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2017-2022
  • Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2017-2022
  • Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2017-2022
  • Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2018-2022
  • Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2019-2022
  • Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2022-2027
  • Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2022-2027
  • Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2022-2027
  • Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2022-2027
  • Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2022-2027
  • Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2022-2027
FULL-SERVICE RESTAURANTS IN HUNGARY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Hungary’s fine dining scene garners more international acknowledgement than ever
  • Shorter menus and cheaper ingredients help restaurants to survive the energy crisis
  • Premium fine dining restaurants suffer more than simpler eateries targeting locals
PROSPECTS AND OPPORTUNITIES
  • Prolonged recession/economic downturn and inflation remain major threats to growth
  • Fine dining set to spread nationwide, although there is still a long way to go
  • Not much room for chained operators in a channel dominated by independent players
CATEGORY DATA
  • Table 43 Full-Service Restaurants by Category: Units/Outlets 2017-2022
  • Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
  • Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
  • Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
  • Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
  • Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
  • Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2022
  • Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2022
  • Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
  • Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
  • Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
  • Table 54 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
  • Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
  • Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
SELF-SERVICE CAFETERIAS IN HUNGARY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Marché outlets are rebranded as Fresh Corner post-acquisition by MOL Group
  • The performance of outlets in retail locations recovers after the COVID-19 pandemic
  • Outlets located in downtown areas and office districts rebound strongly in 2022
PROSPECTS AND OPPORTUNITIES
  • Long-term outlook for outlets located in office districts remain under question
  • Value proposition and demand for traditional lunches to support the channel’s survival
  • No new entrants expected to be seen in chained self-service cafeterias
CATEGORY DATA
  • Table 57 Self-Service Cafeterias: Units/Outlets 2017-2022
  • Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2017-2022
  • Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2017-2022
  • Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2017-2022
  • Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2017-2022
  • Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2017-2022
  • Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2018-2022
  • Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2022
  • Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2022-2027
  • Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2022-2027
  • Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2022-2027
  • Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2022-2027
  • Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2022-2027
  • Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2022-2027
STREET STALLS/KIOSKS IN HUNGARY

KEY DATA FINDINGS

2022 DEVELOPMENTS
2022 another year of strong declines in the numbers of street stalls/kiosks

  • The return of public events and cultural programmes in summer 2022 boosts sales
  • Snacking on-the-go diminishes as household budgets are tightened amidst high inflation
PROSPECTS AND OPPORTUNITIES
  • Cancellation of public events, budget cuts to erode sales growth in street stalls/kiosks
  • The shift towards home delivery unlikely to benefit street stalls/kiosks
  • The entry of new chained players very unlikely due to low prospects for success
CATEGORY DATA
  • Table 71 Street Stalls/Kiosks: Units/Outlets 2017-2022
  • Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2017-2022
  • Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2017-2022
  • Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2017-2022
  • Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2017-2022
  • Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2017-2022
  • Table 77 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2018-2022
  • Table 78 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2022
  • Table 79 Forecast Street Stalls/Kiosks: Units/Outlets 2022-2027
  • Table 80 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2022-2027
  • Table 81 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2022-2027
  • Table 82 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2022-2027
  • Table 83 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2022-2027
  • Table 84 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2022-2027
CONSUMER FOODSERVICE BY LOCATION IN HUNGARY

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Geographic location a crucial element as demand recovers in the post-pandemic era
  • Outlet volumes drop across the board as retail locations see the biggest declines
  • Outlets in lodging locations suffer from supressed inbound tourism flows
PROSPECTS AND OPPORTUNITIES
  • Non-standalone outlets to benefit from increased mobility and falling disposable incomes
  • Greater energy efficiency to reduce gas and electricity bills set to prove crucial
CATEGORY DATA
  • Table 85 Consumer Foodservice by Location: Units/Outlets 2017-2022
  • Table 86 Sales in Consumer Foodservice by Location: Number of Transactions 2017-2022
  • Table 87 Sales in Consumer Foodservice by Location: Foodservice Value 2017-2022
  • Table 88 Consumer Foodservice by Location: % Units/Outlets Growth 2017-2022
  • Table 89 Sales in Consumer Foodservice by Location: % Transaction Growth 2017-2022
  • Table 90 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2017-2022
  • Table 91 Consumer Foodservice through Standalone: Units/Outlets 2017-2022
  • Table 92 Sales in Consumer Foodservice through Standalone: Number of Transactions 2017-2022
  • Table 93 Sales in Consumer Foodservice through Standalone: Foodservice Value 2017-2022
  • Table 94 Consumer Foodservice through Standalone: % Units/Outlets Growth 2017-2022
  • Table 95 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2017-2022
  • Table 96 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2017-2022
  • Table 97 Consumer Foodservice through Leisure: Units/Outlets 2017-2022
  • Table 98 Sales in Consumer Foodservice through Leisure: Number of Transactions 2017-2022
  • Table 99 Sales in Consumer Foodservice through Leisure: Foodservice Value 2017-2022
  • Table 100 Consumer Foodservice through Leisure: % Units/Outlets Growth 2017-2022
  • Table 101 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2017-2022
  • Table 102 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2017-2022
  • Table 103 Consumer Foodservice through Retail: Units/Outlets 2017-2022
  • Table 104 Sales in Consumer Foodservice through Retail: Number of Transactions 2017-2022
  • Table 105 Sales in Consumer Foodservice through Retail: Foodservice Value 2017-2022
  • Table 106 Consumer Foodservice through Retail: % Units/Outlets Growth 2017-2022
  • Table 107 Sales in Consumer Foodservice through Retail: % Transaction Growth 2017-2022
  • Table 108 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2017-2022
  • Table 109 Consumer Foodservice through Lodging: Units/Outlets 2017-2022
  • Table 110 Sales in Consumer Foodservice through Lodging: Number of Transactions 2017-2022
  • Table 111 Sales in Consumer Foodservice through Lodging: Foodservice Value 2017-2022
  • Table 112 Consumer Foodservice through Lodging: % Units/Outlets Growth 2017-2022
  • Table 113 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2017-2022
  • Table 114 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2017-2022
  • Table 115 Consumer Foodservice through Travel: Units/Outlets 2017-2022
  • Table 116 Sales in Consumer Foodservice through Travel: Number of Transactions 2017-2022
  • Table 117 Sales in Consumer Foodservice through Travel: Foodservice Value 2017-2022
  • Table 118 Consumer Foodservice through Travel: % Units/Outlets Growth 2017-2022
  • Table 119 Sales in Consumer Foodservice through Travel: % Transaction Growth 2017-2022
  • Table 120 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2017-2022
  • Table 121 Forecast Consumer Foodservice by Location: Units/Outlets 2022-2027
  • Table 122 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2022-2027
  • Table 123 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2022-2027
  • Table 124 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2022-2027
  • Table 125 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2022-2027
  • Table 126 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2022-2027
  • Table 127 Forecast Consumer Foodservice through Standalone: Units/Outlets 2022-2027
  • Table 128 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2022-2027
  • Table 129 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2022-2027
  • Table 130 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2022-2027
  • Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2022-2027
  • Table 132 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2022-2027
  • Table 133 Forecast Consumer Foodservice through Leisure: Units/Outlets 2022-2027
  • Table 134 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2022-2027
  • Table 135 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2022-2027
  • Table 136 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2022-2027
  • Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2022-2027
  • Table 138 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2022-2027
  • Table 139 Forecast Consumer Foodservice through Retail: Units/Outlets 2022-2027
  • Table 140 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2022-2027
  • Table 141 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2022-2027
  • Table 142 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2022-2027
  • Table 143 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2022-2027
  • Table 144 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2022-2027
  • Table 145 Forecast Consumer Foodservice through Lodging: Units/Outlets 2022-2027
  • Table 146 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2022-2027
  • Table 147 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2022-2027
  • Table 148 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2022-2027
  • Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2022-2027
  • Table 150 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2022-2027
  • Table 151 Forecast Consumer Foodservice through Travel: Units/Outlets 2022-2027
  • Table 152 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2022-2027
  • Table 153 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2022-2027
  • Table 154 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2022-2027
  • Table 155 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2022-2027
  • Table 156 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2022-2027