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Depilatories in Argentina

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    Report

  • 20 Pages
  • May 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 219880
Retail current value sales of depilatories in Argentina rose exponentially in 2024, driven by very high inflation rates. Retail volume sales fell sharply amid a tough economic situation. Women's razors and blades continued to dominate depilatories in 2024, posting the fastest growth in retail value sales. The popularity of women's razors and blades is due to greater affordability and their immediate-use benefit over hair removers/bleaches.

The Depilatories in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Women’s razors and blades dominates but faces challenges
  • Newsan leverages the licence for the Gillette brand to head the field
  • Wide network, familiarity and omnichannel approach underpin the strength of pharmacies in depilatories
PROSPECTS AND OPPORTUNITIES
  • Preference for products designed for women to push women’s razors and blades
  • Possible disruption of the competitive landscape
  • Inclusive offers and marketing to grow the category
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2019-2024
  • Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
  • Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN ARGENTINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources