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Depilatories in Portugal

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    Report

  • 21 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 219885
In 2024, value sales of depilatories increased in Portugal, however, growth was low. Although sales still exhibit a seasonal pattern, with peaks during the summer months, there are emerging signs that this seasonality is beginning to diminish. Portugal's mild climate and increasingly frequent periods of good weather contribute to more consistent hair removal throughout the year.

The Depilatories in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Razors and blades supports growth as sales of hair removers/bleaches continues to fall
  • Reckitt Benckiser loses share while Procter & Gamble improves its position with Gillette
  • Supermarkets lead distribution as consumers appreciate convenience and competitive pricing
PROSPECTS AND OPPORTUNITIES
  • Lazer hair removal is set to increasingly challenge sales over the forecast period
  • Sales through supermarkets are set to suffer from the rising performance of variety stores and beauty specialists
  • Skin care benefits, sustainability and gender-specific products are set to be the focus of innovation
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2019-2024
  • Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
  • Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources