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Fragrances in China

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    Report

  • 22 Pages
  • April 2024
  • Region: China
  • Euromonitor International
  • ID: 219904
After experiencing a decline in 2022, fragrances witnessed robust current value growth in China in 2023. Despite the weak rebound in overall beauty and personal care in 2023, fragrances recorded double-digit growth, surpassing the level of sales seen in 2021. The trend towards premiumisation in perfumes persisted, with premium fragrances driving growth, while mass fragrances continued to decline.

The Fragrances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fragrances records robust recovery amidst challenges
  • Rising diversity in fragrances spells opportunity for emerging brands
  • Rising online penetration, yet offline consumption remains dominant
PROSPECTS AND OPPORTUNITIES
  • Gender-neutral appeal set to reshape fragrances
  • Embracing multiple fragrances becomes a new custom
  • Scent economy is a double-edged sword in fragrances
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2018-2023
  • Table 2 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 4 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 7 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources