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Fragrances in Poland

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    Report

  • 24 Pages
  • May 2025
  • Region: Poland
  • Euromonitor International
  • ID: 219917
Fragrances experienced strong growth in 2024, with only a slight deceleration compared to the previous year. The category continues to benefit from rising disposable incomes and innovative marketing initiatives, such as special edition releases like Sorvella's Miss Polonia 95th anniversary fragrance. Private label and affordable alternatives are also on the rise, providing consumers with more options without compromising quality.

The Fragrances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premiumisation fuel fragrances in 2024
  • Leading global brands and youth appeal shape the category
  • E-commerce dominance is supported by social media and celebrity influence
PROSPECTS AND OPPORTUNITIES
  • Everyday use and premium unisex fragrances set to drive growth
  • Avon’s may embark on possible reinvention through innovation and a sense of nostalgia
  • Body mists will likely gain ground as an accessible, youthful format
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2019-2024
  • Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources