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Fragrances in Portugal

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    Report

  • 24 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 219918
In 2024, fragrances in Portugal recorded remarkable, double-digit growth, fuelled by a surge in consumer demand across the different price segments. Mass market and low-cost product ranges saw a substantial increase in popularity, reflecting a growing appetite for accessible and affordable options. In addition, the premium segment also expanded significantly, with niche luxury fragrances capturing greater attention and share.

The Fragrances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mass and premium fragrances both drive growth as polarisation shapes sales
  • Leading players lose share while Procter & Gamble and Laboratorios Neum Spain have a strong year
  • Beauty specialists led sales, although share is lost to supermarkets
PROSPECTS AND OPPORTUNITIES
  • Mass fragrances is set to drive retail value growth, driven by both affordability and versatility
  • Aligning fragrance launches with viral moments presents an opportunity for growth and innovation
  • Personalisation, technology and sustainability are set to shape product innovation
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2019-2024
  • Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources