Fragrances in Switzerland

Fragrances in Switzerland posted moderate retail volume growth and a strong rise in retail current value sales in 2024, albeit growth rates were slightly slower than in 2023. Premiumisation was a main trend in fragrances, with Swiss consumers looking for quality, personalised and/or unique scents, which carried higher price points. Moreover, the category experienced unit price increases due to rises in the costs of raw materials, packaging and production and supply chain issues.

The Fragrances in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fragrances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.