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Hair Care in Finland

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    Report

  • 25 Pages
  • May 2025
  • Region: Finland
  • Euromonitor International
  • ID: 219945
Although hair care in Finland is mature, intense competition and non-stop launches of innovative products kept the landscape lively in 2024. Standard shampoos accounts for the largest share of sales and is now mature, holding little room for volume growth. Competition in this area is fierce and fought out between a high number of local and international players. The latest additions include Lumene’s new Lumene hair care line, and the Lumene-acquired Swedish Ida Warg brand.

The Hair Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hair care enjoys heightened activity in 2024
  • L'Oreal maintains leadership while local player Taerosol sees fastest growth
  • Grocery retailers remain strong in hair care, as natural trend gains ground in conditioners and treatments
PROSPECTS AND OPPORTUNITIES
  • Growth set to continue for hair care in Finland
  • Sustainability and natural ingredients will remain key drivers
  • Increased investment in innovation driven by fiercely competitive landscape
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN FINLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources