Hair Care in Italy

Hair care saw steady growth in current value and retail volume terms in Italy in 2024, albeit with mixed results across the different categories. For instance, on one hand, the demand for shampoos and conditioners and treatments increased in 2024, thanks in part to the growing attention to hair health and the search for natural and sustainable products. This trend was supported by the preference for specialised, high-quality products that offer specific benefits for different hair types.

The Hair Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.