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Hair Care in Poland

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    Report

  • 27 Pages
  • May 2025
  • Region: Poland
  • Euromonitor International
  • ID: 219955
Hair care remains a crucial segment within beauty and personal care, demonstrating solid growth in 2024, albeit slightly slower than the previous year. Polish consumers are effectively managing inflation-related price increases, and the category benefits from a diverse range of products. From essential items like shampoo to high-end salon treatments and luxury options, hair is an important aspect of self-image and personal grooming culture in Poland, which fosters ongoing consumer engagement.

The Hair Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Current value growth for hair care across price tiers and formats in 2024
  • Global leader L’Oreal defines the competitive landscape
  • Channel diversification lead by discounters
PROSPECTS AND OPPORTUNITIES
  • Demand for salon professional care will continue in the years ahead
  • Shift toward natural and sustainable beauty will continue apace
  • Health-first approach to hair care and heat-free styling set to gain traction
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources