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Hair Care in Portugal

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    Report

  • 26 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 219956
In 2024, the hair care in Portugal experienced a slight uplift in retail value growth, driven by strong consumer engagement and product innovation. For example, Laboratoire Nuxe launched the Hair Prodigieux range, a four-step routine designed to repair and enhance hair shine. The range features a key innovation, fermented pink camellia oil, developed through a patented process that boosts nourishment and improves texture.

The Hair Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Innovations that offer functional benefits drive growth in hair care during 2024
  • L’Oréal Portugal retains its lead, while the brand Rituals records a strong performance
  • Supermarkets lead sales while variety stores record growth through offering affordable goods
PROSPECTS AND OPPORTUNITIES
  • Targeted treatments and access to premium products is set to drive strong growth
  • Sustainability will be key to innovation, shaping new product developments
  • The rising trend of skin care ingredients in hair care products
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 6 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Colourants: % Value 2021-2024
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2021-2024
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 11 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources