Beer in New Zealand

Beer in New Zealand saw a marginal drop in off-trade volume sales and strong decline in on-trade volume sales in 2024. Only dark beer, dominated by ale, which overtook lager as the largest category during the review period, posted positive, if marginal, growth in total volume sales in 2024. While health and wellness considerations are seeing consumers drink less, cost-of-living pressures amplified the drop in consumption in 2024.

The Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beer market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.