Colour Cosmetics in Japan

In 2024, colour cosmetics in Japan continued its recovery trend in retail current value terms, which has been ongoing since the pandemic. However, sales remained below the level seen before the pandemic, in 2019. Notable polarisation in pricing emerged within the category in the past few years, with robust rebound seen for mass colour cosmetics, fuelled by the strong performance of national brands and the growth of private label and K-beauty brands.

The Colour Cosmetics in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Colour Cosmetics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.