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Colour Cosmetics in Portugal

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    Report

  • 31 Pages
  • May 2025
  • Region: Portugal
  • Euromonitor International
  • ID: 221696
In 2024, value sales of colour cosmetics recorded a double-digit increase in Portugal, with strong and sustained growth, driven by rising consumer engagement. Shoppers are increasingly well-informed about brands, product formats and purposes, and ingredients, which is encouraging experimentation and sales. This trend is reinforced by a growing variety of offerings across different price points and skin tones, making colour cosmetics more inclusive and dynamic.

The Colour Cosmetics in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eye-make up leads sales as colour cosmetics records double-digit growth
  • Kikocos Portugal - Unipessoal Lda retains its lead, offering affordable goods to consumers
  • The share of retail e-commerce is challenged as consumers appreciate in-store advice
PROSPECTS AND OPPORTUNITIES
  • Added-value products are set to drive ongoing growth across the forecast period
  • Sustainability, AI-driven services and new entrants are expected to shape the forecast period
  • Skin care and colour cosmetics will increasingly merge, offering consumers added-value
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2021-2024
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2021-2024
  • Table 7 LBN Brand Shares of Lip Products: % Value 2021-2024
  • Table 8 LBN Brand Shares of Nail Products: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources