Concentrates in Japan

Concentrates has seen a polarised performance in 2025 with liquid concentrates benefiting from their value and convenience while powder concentrates continues to face stiff competition from sports drinks. Liquid concentrates have become versatile products suitable for diluting with water or being used as mixers at home and through the on-trade. Despite this, leading brand Calpis is under pressure to reach out to a new demographic due to Japan’s rapidly declining birth rate.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Concentrates market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.