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Consumer Electronics in Argentina

  • ID: 221703
  • Report
  • Region: Argentina
  • 65 pages
  • Euromonitor International
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While the country enjoyed economic expansion in quarter one of 2018, the economy contracted during the second half of the year and into the first quarter of 2019. Although a modest recovery is expected in the second half of 2019, the economy is expected to end the year in recession. Depreciation of the local currency, high inflation, high interest rates and subsequent lack of financing options are among the key constraints and are leading to a contraction in consumer electronics.

The author's Consumer Electronics in Argentina report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Electronics in Argentina

List of Contents and Tables
Executive Summary
Economic Contraction and Political Uncertainty Negatively Impact Consumer Electronics
Portability, Multifunctionality and Compatibility Remain Buzz Words in Consumer Electronics
Samsung Leads Major Categories Thanks To Its High-end Designs and Aggressive Marketing
Consumers Continue To Opt for Electronics and Appliance Specialist Retailers
Changing Market Characteristics Thanks To Growing Demand for Large Screens and Foreign Brands
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Business Volume Sales of Computers Fare Better Than Retail Volumes Thanks To Corporate Budgets
Category Continues To Suffer From Removal of Import Tariffs
Government Programmes Negatively Impact the Category, Particularly Printers and Laptops
Competitive Landscape
Computers and Peripherals Continues To Contract Led by Multinationals Samsung, Hewlett-packard and Epson, While Grupo Nucleo Launches New PC Gaming Desktops
Lenovo and Samsung Lead Laptops and Tablets
Duopolies Prevail in Peripherals
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
In-car Navigation Apps in Smartphones Become Increasingly Popular
Smartphones and Aged Car Fleet Drive Sales of In-car Entertainment
Government Drive To Promote Public Transport Does Not Affect Demand for In-car Speakers Or Media Players
Competitive Landscape
Garmin Unchallenged in Contracting In-car Navigation While Noblex Is Strong in In-dash Media Players
Pioneer Is Synonymous With In-car Speakers in Argentina
Sony Utilises Many Channels To Extend Its Customer Reach
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
Wireless Devices Are A Major Threat To Home Audio and Cinema
Sound Towers and Sound Bars Continue To Threaten Traditional Hi-fi Systems
Streaming Decimates Demand for Home Cinema
Competitive Landscape
Home Audio and Cinema Witnesses High Competition
Sony and Lg Remain Stalwarts Across Many Categories Including Sound Towers in Speakers
Pcbox Launches New Speaker Brand
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
Government Intervention Results in Price Falls
Sales of Televisions Fluctuate Dramatically in Response To Global and National Events
Demand for Large Screen Lcd TVs and Smart TVs Is on the Rise
Competitive Landscape
Samsung Maintains Narrow Lead in Lcd TVs in 2019
Noblex Continues To Achieve Growth After Risky Marketing Campaign Prior To Fifa World Cup
Tcl Corp Acquires A Share of Radio Victoria
Category Data
Table 57 Sales of Home Video by Category: Volume 2014-2019
Table 58 Sales of Home Video by Category: Value 2014-2019
Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
High Popularity of Smartphones Diminishes the Consumer Base for Digital Cameras
Demand Remains in Place for Action Cameras and Cameras for Professional Users
Non-declared Cameras and Camcorders
Competitive Landscape
Kodak Survives the Digital Era in Argentina
Sony Remains the Most Representative Brand of Camcorders, While Noblex Gains Ground in Action Cameras
Differences in Approach Among Exclusive Branded Stores
Category Data
Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
Table 73 Sales of Imaging Devices by Category: Value 2014-2019
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
High Penetration of Smartphones in Argentina
Key Features Include Large Screens and Good Picture Definition
Investments Expand the 4g Wireless Connection Infrastructure
Competitive Landscape
Samsung Leads in Smartphones While Lg and Huawei Continue To Lose Ground
Telecommunications Operators Are Losing Ground
New Players and Significant Investments in New Models Boost Category
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
Preference for Multifunctionality Reduces Demand for Portable Media Players
Wireless Speakers Appeal for Their Portability, Compatibility and Design Features
in Addition To Lack of Spanish Content, E-readers Stifled by Other Types of Digital Devices
Competitive Landscape
Various Categories Characterised by Different Features
Broader Distribution Including Online Retailing Benefits the Category
Share Growth for Local Brand Noblex, Despite Contracting Sales of E-readers
Category Data
Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
Activity Wearables Remains Niche With A Limited Appeal Among Fitness-orientated Upper Socioeconomic Classes
New Entrants To Wearable Electronics Alters the Competitive Landscape
Promising Outlook for Activity Watch (digital) Thanks To Their Modern Design
Competitive Landscape
Wearable Electronics Attracts A Range of Players New To Argentina and Could Benefit From New Technology
Samsung Leads High-end Segment
Products Lack Display Space in Electronics and Appliance Specialist Retailers
Category Data
Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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