Consumer Electronics in Australia - Product Image

Consumer Electronics in Australia

  • ID: 221704
  • Report
  • Region: Australia
  • 77 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Awa Ltd
  • Foxtel Business Digital
  • Optima Icm Ltd
  • Palsonic Corp
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The volume sales of consumer electronics in Australia continued to fall in 2017, marking the third consecutive year of decline. However, categories such as smart wearables, analogue activity watches, OLED televisions and wireless speakers registered strong volume gains and continued to attract consumer interest.

The Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • Awa Ltd
  • Foxtel Business Digital
  • Optima Icm Ltd
  • Palsonic Corp
  • MORE
CONSUMER ELECTRONICS IN AUSTRALIA

September 2017

List of Contents and Tables:

Executive Summary
Retail Volume Sales Continue To Fall
Connectivity Puts the Spark Back Into Consumer Electronics
Fierce Competition From Budget To Mid-pr
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FEATURED COMPANIES

  • Awa Ltd
  • Foxtel Business Digital
  • Optima Icm Ltd
  • Palsonic Corp
  • MORE
Australia lagging behind
While Australia has long been considered amongst the quicker adopters of technology, in 2006 this no longer appears to be the case. In the biggest consumer electronics battlegrounds of this era, ranging from digital TVs to 3G mobile phones, Australian consumers are lagging behind countries such as Japan, South Korea, France and the UK despite the zealousness of the consumer electronics industry in promoting the 'digital lifestyle' and the fact that Australia's spending on digital products doubled in the last three years.

Take-up varies from appliance to appliance and although digital television was slow to attract converts, digital camera sales exploded, demonstrating that whilst the 'digital lifestyle' is not one that middle-Australia aspires to, they do have interest in a wide variety of individual appliances.

Australian economy remains strong
Despite rising petrol prices reducing disposable incomes, the Australian economy continues to grow, with interest rate hikes being utilised to curb inflation. The Australian Government is also encouraging continual growth through tax cuts, further increasing the amount of discretionary income and enabling Australian consumers to continue their level of spending on consumer electronics.

Australian consumers confused by convergence
Australian consumers are confused. In 2006 several different, seemingly interrelated, yet separate products were competing for their discretionary income. Consumers found themselves confounded by which wide screen TV to purchase, and which disc format to use. Digital television arrived, and despite prior predictions that the switch from analogue to digital would be completed by 2008 in metropolitan areas, take-up was disappointingly slow.

Meanwhile attempts at bringing the computer, television and games console together struggled to achieve acceptance, as stand-alone devices continue to be the biggest sellers.

Beating the space-time continuum
The momentum in consumer electronics shifted to items that offer mobility. This can be seen in the huge growth of portable computers at the expense of desktop computers and the popularity of hand-held devices, with the iPod phenomenon.

Consumers are beginning to choose products that allow them to break free from the limitations of their schedules and those of the TV networks, an activity known as time shifting. Whilst starting from a low base, the take up of digital TV and Personal Video Recorders (PVRs) are both examples of this.

Anything iPod
There are signs of a new trend that is likely to dominate consumer electronics throughout 2007. Both audio and car manufacturers are producing appliances that allow for iPod integration, and often place the iPod as the centrepiece of the appliance. In many ways large audio manufacturers can be considered to have willingly denigrated themselves to the role of producing accessories for iPods in order to grasp extra market share.
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- Awa Ltd
- Foxtel Business Digital
- Optima Icm Ltd
- Palsonic Corp
- Sentinel Geo Systems Pty Ltd
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