Consumer Electronics in Australia

  • ID: 221704
  • Report
  • Region: Australia
  • 62 Pages
  • Euromonitor International
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Consumer electronics in Australia experienced another year of growth in both volume and value terms. Innovation by companies remained a key driver despite signs of saturation in some categories such as digital cameras, desktops and activity bands. Categories that continued to experience innovation from brand manufacturers were laptops and tablets, which witnessed the launch of more convertible and detachable models.

The Consumer Electronics in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • Awa Ltd
  • Foxtel Business Digital
  • Optima Icm Ltd
  • Palsonic Corp
  • MORE
CONSUMER ELECTRONICS IN AUSTRALIA

Executive Summary
Innovation Remains A Key Growth Driver of Consumer Electronics
Oled TVs Become A Promising Category Within Consumer Electronics
Apple Leads Consumer Electronics in Australia
Emerging Presence of Internet Retailing for Consumer Electronics
Consumer Electronics To Grow Over the Forecast Period

Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Desktops Benefit From Gaming Industry
Convertible Laptops Continue To Play An Important Role in the Category
Business Volume Sales of Computers Grow for Another Year
Competitive Landscape
Apple Dominates Computers and Peripherals in 2018
Microsoft Continues To Gain Share in Australia

Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
Australian Consumers and In-car Navigation Systems
Operating Systems for In-dash Media Players
Competitive Landscape
Kenwood Electronics Australia's Presence Increases Within In-car Entertainment

Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Cinema and Speaker Systems Experiences Sales Boost
Audio Separates and Hi-fi Systems Become Niche
Digital Media Player Docks Experiences Sharp Decline
Competitive Landscape
Sony Australia Ltd Leads Home Audio and Cinema

Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Lcd TVs in Australia
Surge in Oled TVs Continues To Stimulate Growth in Home Video
Demand for Video Players Continues To Wane
Competitive Landscape
Samsung Electronics Australia Pty Ltd Maintains Leadership of Home Video
Hisense Australia Continues To Penetrate Televisions

Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Smartphones and Their Impact on Imaging Devices
Consumer Demand for Premium Cameras and Better Photography Experience
Landscape
Canon Australia Ltd Leads Imaging Devices for Another Year

Category Data
Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
Table 74 Sales of Imaging Devices by Category: Value 2013-2018
Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Smartphones Benefits From New Launches
Smartphones Cannibalises Sales From Other Consumer Electronics
Feature Phones Continues To Disappear
Competitive Landscape
Apple Introduces Iphone X and Iphone 8 Ranges

Category Data
Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Trend Towards Wireless Speakers Embraced by Australians
E-readers Experiences Sharp Decline
Portable Multimedia Players Hit by Apple's Discontinuation of Ipod Range
Competitive Landscape
Sonos Introduces First Smart Speaker
Ultimate Ears Remains Leading Brand in Portable Players

Category Data
Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Activity Bands' Popularity Continues To Fall in 2018
Trend Towards Activity Watches
Activity Watch (analogue) Continues To Capture Important Segment of Consumers
Competitive Landscape
Apple Retains Its Lead of Smart Wearables
Garmin Australasia Pty Ltd Emerges As Category Leader in Activity Wearables

Category Data
Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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FEATURED COMPANIES

  • Awa Ltd
  • Foxtel Business Digital
  • Optima Icm Ltd
  • Palsonic Corp
  • MORE
Australia lagging behind
While Australia has long been considered amongst the quicker adopters of technology, in 2006 this no longer appears to be the case. In the biggest consumer electronics battlegrounds of this era, ranging from digital TVs to 3G mobile phones, Australian consumers are lagging behind countries such as Japan, South Korea, France and the UK despite the zealousness of the consumer electronics industry in promoting the 'digital lifestyle' and the fact that Australia's spending on digital products doubled in the last three years.

Take-up varies from appliance to appliance and although digital television was slow to attract converts, digital camera sales exploded, demonstrating that whilst the 'digital lifestyle' is not one that middle-Australia aspires to, they do have interest in a wide variety of individual appliances.

Australian economy remains strong
Despite rising petrol prices reducing disposable incomes, the Australian economy continues to grow, with interest rate hikes being utilised to curb inflation. The Australian Government is also encouraging continual growth through tax cuts, further increasing the amount of discretionary income and enabling Australian consumers to continue their level of spending on consumer electronics.

Australian consumers confused by convergence
Australian consumers are confused. In 2006 several different, seemingly interrelated, yet separate products were competing for their discretionary income. Consumers found themselves confounded by which wide screen TV to purchase, and which disc format to use. Digital television arrived, and despite prior predictions that the switch from analogue to digital would be completed by 2008 in metropolitan areas, take-up was disappointingly slow.

Meanwhile attempts at bringing the computer, television and games console together struggled to achieve acceptance, as stand-alone devices continue to be the biggest sellers.

Beating the space-time continuum
The momentum in consumer electronics shifted to items that offer mobility. This can be seen in the huge growth of portable computers at the expense of desktop computers and the popularity of hand-held devices, with the iPod phenomenon.

Consumers are beginning to choose products that allow them to break free from the limitations of their schedules and those of the TV networks, an activity known as time shifting. Whilst starting from a low base, the take up of digital TV and Personal Video Recorders (PVRs) are both examples of this.

Anything iPod
There are signs of a new trend that is likely to dominate consumer electronics throughout 2007. Both audio and car manufacturers are producing appliances that allow for iPod integration, and often place the iPod as the centrepiece of the appliance. In many ways large audio manufacturers can be considered to have willingly denigrated themselves to the role of producing accessories for iPods in order to grasp extra market share.
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