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Consumer Electronics in Chile

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    Report

  • 77 Pages
  • July 2025
  • Region: Chile
  • Euromonitor International
  • ID: 221707
Consumer electronics in Chile experienced moderate growth in both volume and value terms in 2025, continuing the upward trend established the previous year. Although less pronounced than in 2024, growth was driven by the country's economic expansion, which led to higher disposable incomes and, consequently, greater demand for technology and innovative products. Major players such as Samsung, Lenovo, and Apple capitalised on this trend by increasing their investments to meet consumer needs.

The Consumer Electronics in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tablets remains a versatile and convenient option for local consumers
  • Hewlett-Packard retains leadership but continues to lose share to competitors
  • E-commerce and hypermarkets gain ground on general merchandise stores
PROSPECTS AND OPPORTUNITIES
  • Flat performance due to maturity and recent upgrades
  • Specialisation and omnichannel strategies essential to meet evolving needs
  • Aggressive price promotions likely to drive volume sales
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
  • Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
  • Table 16 Sales of Computers by Category: Business Volume 2020-2025
  • Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
  • Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • In-car entertainment continues to struggle due to competition from smartphones
  • RCL Distribución retains leadership of highly fragmented competitive landscape
  • General merchandise stores comes under further pressure from alternative channels
PROSPECTS AND OPPORTUNITIES
  • Negative outlook as in-car entertainment is in danger of becoming obsolete
  • Small competitive players set to place further pressure on established brands
  • Premiumisation could help offset overall decline in demand
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Trend of strong declines for home audio and cinema continues
  • JVC continues to make gains in a struggling category
  • E-commerce gains notable share from general merchandise stores
PROSPECTS AND OPPORTUNITIES
  • Home audio and cinema set to become a niche among audio enthusiasts
  • Younger consumers discovering analogue could help expand target audience
  • Smart technology and the search for more affordable options to intensify competition
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smart technology and connectivity encourage consumers to trade up
  • Chinese brands continue to make gains with affordable models
  • General merchandise stores continues to benefit from wide consumer reach
PROSPECTS AND OPPORTUNITIES
  • Improving economy and rising interest in tech advancements to drive home video
  • Online marketing and specialised retail formats essential to drive consumer interest
  • Major players set to invest further in improving the viewing experience
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2020-2025
  • Table 54 Sales of Home Video by Category: Value 2020-2025
  • Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
  • Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
  • Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
  • Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
  • Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
  • Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
  • Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing fall in demand driven by established use of smartphones
  • Canon retains leadership in stable competitive landscape
  • General merchandise stores retains dominance despite the rise of e-commerce
PROSPECTS AND OPPORTUNITIES
  • Imaging devices to be limited to niche group of consumers
  • E-commerce offers further potential for both consumers and retailers
  • Premiumisation offers potential to retain some value in imaging devices
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
  • Table 67 Sales of Imaging Devices by Category: Value 2020-2025
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wireless speakers shows some resilience in a declining category
  • Highly fragmented competitive landscape dominated by smaller players
  • General merchandise stores and e-commerce continue to drive distribution
PROSPECTS AND OPPORTUNITIES
  • Lack of innovation and further shift towards multifunctional devices to hinder future growth prospects
  • Digital detox to drive further decline for e-readers
  • Players set to adopt significant discounts to drive volume sales
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2020-2025
  • Table 78 Sales of Portable Players by Category: Value 2020-2025
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
  • Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
  • Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
  • Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Advancements in smartphones continue to drive sales in Chile
  • Samsung retains leadership of consolidated landscape, but Honor makes impressive gains
  • Chileans benefit from established distribution channels for both variety and prices
PROSPECTS AND OPPORTUNITIES
  • Mobile phones to benefit from further innovations and upgrades due to improving disposable incomes
  • E-commerce to strengthen role as alternative channel for mobile phones
  • Leading players to further invest in social media marketing and online presence
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
  • Table 89 Sales of Mobile Phones by Category: Value 2020-2025
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and advanced tech of smart wearables continue to drive sales
  • Samsung retains lead, while Apple Watch makes notable gains
  • Consolidated retail landscape dominated by general merchandise stores
PROSPECTS AND OPPORTUNITIES
  • Positive outlook to be driven by greater adoption of smart wearables
  • Targeted pricing strategies and advanced tech crucial to maintaining interest
  • Players to increasingly turn to social media as part of marketing strategies
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
  • Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Technological advancements in TWS earbuds drive growth of wireless headphones
  • Competitive landscape becomes increasingly consolidated
  • Wides reach in Chile supports dominance of general merchandise stores
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds set to drive future growth as new players and consumers enter
  • Players set to further innovate to stand out in competitive market
  • Omnichannel strategy will be crucial to targeting broader audience
CATEGORY DATA
  • Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
  • Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
  • Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
  • Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
  • Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
  • Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
  • Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
  • Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
  • Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
  • Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
  • Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030