Consumer electronics experienced significant growth in 2021 compared to the previous year, despite Chile continuing to struggle with the fallout from the pandemic, as the global industry managed to address supply chain issues to address demand. The growth of consumer electronics in 2021 was largely supported by demand for computers and peripherals, smartphones and televisions, which were driven by two factors: the first being a partial rebound effect from previous closure of the dominant general...
The Consumer Electronics in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Electronics in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER ELECTRONICS IN CHILEEXECUTIVE SUMMARY
- Consumer electronics in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
- Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
- Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Category suffers contraction in 2022, due to lower disposable incomes and return to in-person activities
- Hewlett-Packard retains leadership, supported by e-commerce and advantageous position in general merchandise stores
- Retail specialisation and omnichannel strategy the path to follow
- Return to (new) normal
- E-commerce to consolidate its importance as a distribution channel
- Innovation and pricing strategies will be key in the coming years to drive sales
- Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
- Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
- Table 16 Sales of Computers by Category: Business Volume 2017-2022
- Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
- Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
- Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Elevated sales for in-dash media players and in-car speakers despite overall declines in 2022
- Pioneer leads in-car entertainment, followed by Aiwa and Sony
- New law GPS influences drop in demand for in-car navigation
- Despite technological limitations, innovation can add excitement to category
- Alternative brands continue to place pressure on major players
- Embedded devices threaten category development, but not in used vehicles
- Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
- Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Continuation of decline for home audio and cinema in 2022
- Lowest drop for home cinema and speaker systems
- Sony and LG retain lead, whilst Bose continues to gain share in 2022
- Players adapt e-commerce strategies to leverage demand through this channel
- Consumers moving towards wireless and smart systems
- Retail specialisation and omnichannel strategy the path to follow
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
- Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Following 2021’s impressive growth, home video suffers significant contraction in 2022
- Samsung launches MICRO LED, Neo QLED and Lifestyle televisions in 2022
- OLED TVs doubles in volume in 2022 in line with greater transition towards larger models in Chile
- LG continues to lead, closely followed by Samsung in 2022
- Innovation, sustainability and promotions key growth elements for home video
- E-commerce consolidates position as key channel in sales structure of home video players
- Higher costs could remain challenge for greater uptake of OLED TVs
- Table 53 Sales of Home Video by Category: Volume 2017-2022
- Table 54 Sales of Home Video by Category: Value 2017-2022
- Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
- Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
- Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
- Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
- Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
- Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
- Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Premiumisation of digital cameras to offset fall in demand
- Sales of digital camcorders decline for fourth consecutive year in 2022
- Canon retains lead of imaging devices, closely followed by GoPro, Sony and Microlab
- Innovative products the future of imaging devices
- Promotional strategies to be utilised by players to gain advantageous positioning
- E-commerce growth proves to be useful tool to attract consumers
- Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
- Table 67 Sales of Imaging Devices by Category: Value 2017-2022
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Portable players maintains growth in 2022 underpinned by wireless speakers
- High fragmentation of brands in portable players
- Wireless products gain further momentum
- Emergence of e-commerce presents opportunity to massify products
- Hypermarkets effective channel to distribute portable players
- Portable media players to continue on downward trajectory
- Table 77 Sales of Portable Players by Category: Volume 2017-2022
- Table 78 Sales of Portable Players by Category: Value 2017-2022
- Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
- Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
- Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
- Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
- Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
- Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
- Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Following upturn in demand during pandemic, smartphones experiences decline in 2022
- Improving functionality, capacity and access to information are key elements in smartphones
- Samsung comfortably leads smartphones, followed by Xiaomi and Motorola
- Feature phones continues its decline in 2022
- E-commerce is becoming crucial to sales structure of smartphone players
- Ultra-fast charging indicates new trend, influencing consumers’ purchasing decisions
- Pricing strategy could be used by emerging brands to gain volume share
- Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
- Table 89 Sales of Mobile Phones by Category: Value 2017-2022
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Wearable electronics continues to grow in 2022, driven by digital activity watches and smart wearables
- Huawei retains convincing leadership in 2022
- Large companies enter smart wearables
- Technological developments continue to impact activity bands
- E-commerce provides useful tool to attract local consumers
- Players to continue with innovative proposals to leverage trends
- Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
- Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for headphones marginally declines in 2022
- TWS earphones continues to gain share from other formats
- Philco and AirPods lead headphones, closely followed by Xiaomi
- Wireless devices continue to gain ground in Chile
- E-commerce consolidates position as fundamental channel in sales structure of players
- Wired headphones considered in some cases more practical than wireless options
- Table 112 Sales of Headphones by Category: Volume 2017-2022
- Table 113 Sales of Headphones by Category: Value 2017-2022
- Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
- Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
- Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
- Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
- Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
- Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027