Consumer Electronics in China

  • ID: 221708
  • Report
  • Region: China
  • 68 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Canon (China) Inc
  • Lenovo (China) Ltd
  • Sony (China) Ltd
  • TCL Corp
  • MORE
Retail volume sales of consumer electronics in China posted a decline in 2018, with category saturation occurring within computers and peripherals as well as within mobile phones; however, the overall decline was at a slower pace in 2018 compared to that in 2017, with rising demand for convenience and smart devices. Emerging categories such as wireless speakers, activity watch (both digital and analogue) and smart wearables posted double-digit volume growth in 2018.

The Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Canon (China) Inc
  • Lenovo (China) Ltd
  • Sony (China) Ltd
  • TCL Corp
  • MORE
CONSUMER ELECTRONICS IN CHINA

Executive Summary
Consumer Electronics Registers A Decline in Volume Terms in 2018
Consumers Attach Importance To the Overall User Experience
Local Manufacturers Perform Better Than International Players
Internet Retailing Continues To Gain Share
Smart Devices on the Rise

Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Seek High-end Devices
Gaming Laptops Become More Popular
Business Volume Sales of Computers Record Growth
Competitive Landscape
Lenovo (china) Holds A Comfortable Lead Within Computers
Hewlett-packard Asia-Pacific Records Growth by Continuing To Launch New Devices
Xiaomi Technology Co Remodels Its Product Portfolio Within Computers

Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
In-car Entertainment Under Threat From the Booming Pre-installed Market
Continuing Downturn for In-car Navigation
Other Non-grocery Specialists Continues To Be the Most Important Retail Channel
Competitive Landscape
Beijing Unistrong Science & Technology Leads In-car Navigation in China
Cooperation Supports the Leader
Flyaudio Corp Leads In-dash Media Players in China

Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Shift To Smartphones and Wireless Speakers
Players Within Home Cinema and Speaker Systems Try To Attract High-end Consumers
Competitive Landscape
Philips China Co Continues To Lead Home Audio and Cinema
International Players Outperform Domestic Players Within Home Audio and Cinema

Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Supports Volume Growth of Televisions
Smart TVs Are Introduced To Win Over Modern-thinking Consumers
Sales of Video Players Continue To Decline
Competitive Landscape
Qingdao Hisense Electric Co Strengthens Its Competitive Position Within Televisions
Internet Brand Lose Share Within Televisions in 2018
TV Manufacturers Compete Within the Ces18 Exhibition by Introducing Innovative Products

Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Digital Cameras Records A Lower Decline Than Previously
Premiumisation Emerges Within Digital Cameras
Sports Camcorders Gain in Popularity in China
Competitive Landscape
Canon (china) Leads Imaging Devices in China
International Brands Conquer Domestic Sales of Imaging Devices
Consolidation Occurs

Category Data
Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
Table 74 Sales of Imaging Devices by Category: Value 2013-2018
Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Sales of Smartphone Are Expected To Recover Over the Forecast Period From the Decline Posted in 2018
Consumers Look for Premium Smartphones, Which Supports An Increase in the Average Unit Price
Smartphones Continue With Technological Innovation, Offering Full Screen and Artificial Intelligence Applications
Competitive Landscape
Huawei Technologies Co Continues To Lead Mobile Phones, While Meitu Posts the Highest Volume Growth in 2018
Domestic Brands Maintain A Dominant Position Within Mobile Phones
Youthful Marketing Strategies Are Conducted To Target Young Consumers

Category Data
Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Booming Sales of Smart Speakers Support the Performance of Wireless Speakers
the Popularity of Smartphones Changes Habits Regarding the Usage of E-readers and Portable Media Players
Competitive Landscape
Alibaba Group Holding Leads Wireless Speakers in 2018
Upgrades and Lower Prices
Amazon.com Maintains Its Dominance Within E-readers

Category Data
Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth of Wearable Electronics Is Predicted To Slow Down Over the Forecast Period
Increasing Safety Awareness Results in High Demand for Children's Phone Watches
Consumer Preferences for Extra Functions Set To Result in Average Unit Price Increase
Competitive Landscape
Huami Maintains Its Top Position Within Wearable Electronics in 2018
Huawei Technologies Co Posts the Highest Volume Growth in 2018
Domestic Companies Lead Wearable Electronics

Category Data
Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Canon (China) Inc
  • Lenovo (China) Ltd
  • Sony (China) Ltd
  • TCL Corp
  • MORE
Strong growth continues despite the increasing size of the market

The Chinese consumer electronics market has a long history of outstanding performances. It boomed since 1995, growing to a far larger size than before. However, strong growth in the Chinese economy and household incomes rising every year meant that the market was able to maintain dynamic levels of growth in recent years and should continue to do so in the future. Although the performance of in-home consumer electronics was very good during 2004-2006, with many new product launches, its growth rate and development still could not keep pace with that of portable and in-car consumer electronics.

Digital technologies guide new development

Chinese life has been changed by all kinds of digital consumer electronics over the past three years. Popular digital products included MP3 players, digital cameras and digital camcorders. Digital technology became the most important trend for Chinese consumer electronics development in all sectors and is likely to guide new developments for the next few years.

Brand competition benefits international players

In the face of intense price competition during 1995-2000, many consumer electronics sectors matured, such as TVs and DVD players. Since then, the main competition between domestic and international manufacturers focused on branding and product quality. In this arena, it was the famous brands and high quality products of foreign manufacturers that triumphed over domestic manufacturers who have low-cost advantages, but which lag behind in terms of technology and quality.

Rational customers and multiple choices

Where in the past price and the advice given by sales assistants were the major factors influencing choices. Nowadays, there is a vast amount of information available through websites, the media and advertising to help customers make the right choice based on price, quality and brand. Distribution channels for consumer electronics became more professional. Some specialist multiples and independents offer their customers free testing activities and professional analysis for different products. There is also a far wider choice of products available, different prices, brands and service levels, all of which enabled Chinese customers to become more rational in their purchasing decisions.

Frequent product updates keep up with fashion changes

Technological advances and customers changing demands shortened product lifecycles. It is now uncommon for the modern Chinese family to keep a consumer electronic product, such as TV, for more than five years before it is updated to a new model. Keeping up with new technological developments and new products is one of many factors influencing customers when purchasing consumer electronic products. Consumers are pay more attention to fashion trends in consumer electronics such as colour, design etc. Manufacturers would like to spend more time and money researching fashion trends among young people and adapting them into their designs.
Note: Product cover images may vary from those shown
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Canon (China) Inc
Sony (China) Ltd
TCL Corp
Pioneer China Holding Co Ltd
Lenovo (China) Ltd
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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