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Consumer Electronics in Germany

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    Report

  • 80 Pages
  • November 2021
  • Region: Germany
  • Euromonitor International
  • ID: 221710
German consumers have made strong shifts in the use of technology during the COVID-19 pandemic in 2020 and 2021, leading to growth in consumer electronics. Although they might have been late in adopting the use of some devices, they are traditionally appreciative of any innovations that contribute to making their lives easier, and many changes are here to stay. One example is greater use of smartphones vs feature phones by the elderly, but in addition, distance learning and video calls have been...

The publisher's Consumer Electronics in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Computers and peripherals declines in 2021, after seeing a spike in 2020
  • The pandemic negatively affects the supply chain and printers declines

HP and Canon remain at the top
PROSPECTS AND OPPORTUNITIES
  • Cloud services set to pressurise traditional computers
  • Laptops likely to substitute tablets and desktops
  • Players in computers and peripherals will reassess their supply chains

CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN GERMANYKEY DATA FINDINGS2021 DEVELOPMENTS
OEM models do not really leave space for upgrading any longer
  • After-market products are increasingly obsolete
  • TomTom, Garmin and JVC Kenwood lead

PROSPECTS AND OPPORTUNITIES
  • Decline for in-car navigation due to alternatives
  • Car ownership will be less popular, impacting in-car entertainment
  • In-car entertainment might be dead, but could be reinvented

CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Home audio and cinema increasingly a niche category
  • More time at home fails to boost sales due to presence of substitutes
  • Sony, Pioneer and TPV remain at the top, with Sony continuing to invest

PROSPECTS AND OPPORTUNITIES
  • Connectivity appreciated by German consumers
  • Move towards targeting a niche consumer group
  • E-commerce will dominate home audio and cinema

CATEGORY DATA
  • Table 112 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 113 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 114 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 118 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 119 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 121 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Extra money saved encourages consumers to invest in high-end televisions
  • Category leaders remain innovative and justify their leading positions
  • Another pandemic wave could strongly affect productivity

PROSPECTS AND OPPORTUNITIES
  • Rise of OLED TVs to support home video sales
  • Video players set to see a strong decline as streaming services rise in popularity
  • Value over volume within televisions in Germany

CATEGORY DATA
  • Table 42 Sales of Home Video by Category: Volume 2016-2021
  • Table 43 Sales of Home Video by Category: Value 2016-2021
  • Table 44 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 46 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 47 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 48 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 49 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 50 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 51 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 52 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 53 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 54 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Imaging devices shifts further towards becoming a niche category in 2021
  • Mirrorless cameras gain traction in a shrinking category
  • Traditional players adapt to new circumstances

PROSPECTS AND OPPORTUNITIES
  • Imaging devices will maintain decline due to competition from smartphones
  • New launches in camcorders might lead to a temporary boost
  • E-commerce growing, but slower than average

CATEGORY DATA
  • Table 55 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 56 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 57 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 58 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 59 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 60 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 61 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 62 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 63 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 64 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 65 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • A declining category, except for wireless speakers
  • Wireless speakers remains an attractive category
  • Amazon and Google lead wireless speakers in Germany

PROSPECTS AND OPPORTUNITIES
  • Smartphones and tablets will continue to threaten most portable players categories
  • E-readers expected to decrease further due to move to multifunctional smartphones
  • Wireless speakers expected to increase further

CATEGORY DATA
  • Table 66 Sales of Portable Players by Category: Volume 2016-2021
  • Table 67 Sales of Portable Players by Category: Value 2016-2021
  • Table 68 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 72 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Smartphones in Germany increasingly saturated and consolidates further
  • E-commerce maintains growth, but some consumers prefer specialist stores
  • Solid leaders, but newcomers on the rise

PROSPECTS AND OPPORTUNITIES
  • Mobile phones to see a slow decline over the forecast period
  • Smartphones are integral to daily life, but also less trendy due to sustainability trend
  • Digitalisation of purchases – online information to become ever more important

CATEGORY DATA
  • Table 77 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 78 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 79 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 82 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 83 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 84 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 85 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 86 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Wearable electronics has low penetration but a short replacement cycle in 2021
  • Analogue activity watches and smart wearables perform the best
  • Apple, Fitbit and Samsung lead wearable electronics

PROSPECTS AND OPPORTUNITIES
  • Digital activity watches and activity bands increasingly substituted
  • E-commerce will remain the main channel for wearable electronics in the future
  • Who can build the most trust?

CATEGORY DATA
  • Table 90 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 91 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 93 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 94 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 96 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 98 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN GERMANYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Headphones on the rise
  • Wireless headbands as a status symbol in the new working world
  • Apple leads a high potential category

PROSPECTS AND OPPORTUNITIES
TWS earbuds will win the race in Germany
  • Headphones might induce a feel-good perception in the future
  • Will headphones become a true personal assistant?

CATEGORY DATA
  • Table 101 Sales of Headphones by Category: Volume 2016-2021
  • Table 102 Sales of Headphones by Category: Value 2016-2021
  • Table 103 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 107 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Headphones by Category: % Value Growth 2021-2026