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Consumer Electronics in Malaysia

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    Report

  • 81 Pages
  • July 2023
  • Region: Malaysia
  • Euromonitor International
  • ID: 221714
Consumer electronics in Malaysia saw modest growth in 2023, although sales remained well below 2021 levels in constant value (2023 prices) terms. As the country emerged from the pandemic, consumers became increasingly keen to travel, socialise and spend more time outside the home, which translated into lower spending on electronics. Local tourism was also boosted by the introduction of new tax incentives, designed to encourage Malaysians to travel domestically.

The analyst's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN MALAYSIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
COMPUTERS AND PERIPHERALS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for computers and peripherals continues to weaken in 2023, as consumers have no need to refresh their newly-purchased devices
  • Attractive tax incentives are counteracted by continued inflationary pressures
  • HP remains market leader, while e-commerce grows in importance
PROSPECTS AND OPPORTUNITIES
  • Premiumisation will be key driver in computer and peripherals
  • Paperless initiatives will hamper sales of printers
  • Manufacturers to intensify their efforts to lock consumers into their ecosystems, but Malaysians will remain price sensitive
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 16 Sales of Computers by Category: Business Volume 2018-2023
  • Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Disappointing performance in 2023, despite rising levels of car ownership
  • Smart mobile navigation app Waze hinders demand for in-car navigation
  • Pioneer and Kenwood strengthen their leadership in in-car speakers and in-dash media players, respectively
PROSPECTS AND OPPORTUNITIES
  • 5G will make smartphones an even more attractive alternative to in-car entertainment
  • Local tourism tax incentives could aid category demand, but consumers will remain price sensitive
  • E-commerce will continue to grow in importance
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand for wireless speakers hampers growth of home audio
  • Soundbars are a focus of manufacturer attention
  • International brands hold away, thanks to their established reputations
PROSPECTS AND OPPORTUNITIES
  • Continued decline in demand for home audio and cinema
  • Soundbars are set to grow in popularity
  • Retailers will pivot towards omnichannel strategies
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • OLED TVs remain unaffordable to most
  • Streaming is killing demand for video players
  • Affordable Chinese brands make significant impact on smart LCD T adoption
PROSPECTS AND OPPORTUNITIES
  • Smart LCD TVs will drive growth
  • More local consumers will shop online for televisions
  • Revival of residential property market could aid growth
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2018-2023
  • Table 54 Sales of Home Video by Category: Value 2018-2023
  • Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Smartphones continue to cannibalise digital cameras and digital camcorders
  • Re-opening of international borders and tax incentives designed to boost domestic tourism provide favourable environment digital camcorders
  • Competition in digital camcorders is good news for consumers, while Canon increasingly focuses on professionals and hobbyists
PROSPECTS AND OPPORTUNITIES
  • Smartphones will continue to cannibalise dedicated imaging devices, but sport/action camcorders will retain their niche
  • Physical retailers will remain the preferred channel, but e-commerce is set to rise
  • Low levels of spending power will undermine category growth, at least in the short-term, with a move towards value-for-money products
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 67 Sales of Imaging Devices by Category: Value 2018-2023
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wireless speakers increasingly preferred to traditional wired versions
  • Demand for e-readers remains limited, despite extension of lifestyle tax relief
  • Samsung leads in wireless speakers, while Rakuten Kobo e-readers become newly available
PROSPECTS AND OPPORTUNITIES
  • Smart speakers to enter the mainstream
  • E-readers will continue to be cannibalised by smartphones, while high price of e-books renders them unaffordable to many
  • More physical stores will offer e-commerce
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2018-2023
  • Table 78 Sales of Portable Players by Category: Value 2018-2023
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
  • Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Smartphones are an intrinsic part of Malaysians’ daily lives
  • Static performance in 2023, despite introduction of additional tax subsidies
  • Samsung sees intensified competition in the form of Xiaomi
PROSPECTS AND OPPORTUNITIES
  • Planned roll-out of second 5G network should boost demand for premium smartphones
  • Refurbished products and trade-ins will become more popular with price-conscious consumers
  • Senheng expansion will cater to locals’ smartphone needs
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 89 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing levels of health and wellness awareness pave the way for greater adoption
  • Cashless society fuels demand for smart wearables
  • E-commerce is rapidly growing in importance
PROSPECTS AND OPPORTUNITIES
  • Increasingly sophisticated health-monitoring features and greater affordability will drive demand, as consumers are increasingly drawn into brand ecosystems
  • Proton launches its own smartwatch
  • E-commerce will see further expansion, but physical retailing will continue to play an important role
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive growth in 2023, despite cost of living concerns
  • Apple’s AirPods loses ground to cheaper alternatives
  • E-commerce leads sales
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds will cannibalise both wireless headbands and wireless earphones
  • Premium offerings will be key driver of growth
  • Physical stores will remain important, despite continued rise of e-commerce
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2018-2023
  • Table 113 Sales of Headphones by Category: Value 2018-2023
  • Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028