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Consumer Electronics in Poland

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    Report

  • 82 Pages
  • September 2022
  • Region: Poland
  • Euromonitor International
  • ID: 221716
The COVID-19 crisis triggered a strong rise in demand for consumer electronics. The shift to remote working and distance learning as offices and schools were closed supported demand for devices for use at home during the pandemic, and many workers and students were forced to work from home. Demand for such devices was also bolstered by the fact that people had to turn to online resources for a wide range of everyday purposes, including socialising with friends and family, entertainment, and shop...

The Consumer Electronics in Poland report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN POLAND
EXECUTIVE SUMMARY
  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Resumption of pre-pandemic routines lowers demand for computers and peripherals in 2022
  • Shortage of components has an impact on unit price
  • E-commerce continues its upward trajectory
PROSPECTS AND OPPORTUNITIES
  • Lack of components to have a lasting impact
  • Return to offices, but lasting shift in work practices
  • Continued popularity of gaming to support demand
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
  • Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  • Table 16 Sales of Computers by Category: Business Volume 2017-2022
  • Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
  • Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Competition from in-built systems and alternative devices
  • Other non-grocery specialists remains the largest channel
  • Pioneer continues to strengthen competitive standing
PROSPECTS AND OPPORTUNITIES
  • Continued decline expected due to competition from in-built systems and alternative products
  • Increasing onus on innovation
  • Further development of trend towards fitting new cars with hi-tech audio products
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
  • Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Substitution continues to impact sales
  • Consumer focus on high-end products
  • Leading player continues to gain share
PROSPECTS AND OPPORTUNITIES
  • Continued decline anticipated as consumers shift to alternative devices
  • Further expansion of e-commerce
  • Further development of premiumisation trend
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Polish consumers are keen on new products
  • LCD TVs remain dominant
  • Samsung benefits from extensive product portfolio
PROSPECTS AND OPPORTUNITIES
  • Positive outlook, with OLED TVs set to see strong growth
  • Expansion of usage boosts interest in owning more than one TV, but the future looks bleak for video players
  • Mid-priced players set to focus on innovation
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2017-2022
  • Table 54 Sales of Home Video by Category: Value 2017-2022
  • Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  • Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
  • Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
  • Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
  • Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Suffering from continued substitution by smartphones
  • Substituted by smartphones, digital camcorder sales decline
  • Canon retains lead in 2022
PROSPECTS AND OPPORTUNITIES
  • High inflation likely to place a downward pressure on demand in the early part of the forecast period
  • Development of rental services
  • E-commerce gaining share
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
  • Table 67 Sales of Imaging Devices by Category: Value 2017-2022
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wireless speakers drive growth
  • Sound quality, portability, and compact size important features of wireless speakers
  • Portable media players continues to struggle
PROSPECTS AND OPPORTUNITIES
  • Continued expansion of wireless speakers set to drive growth in portable players
  • Growing competition in smart wireless speakers
  • E-readers set to see growth despite competition from smartphones
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2017-2022
  • Table 78 Sales of Portable Players by Category: Value 2017-2022
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
  • Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
  • Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
  • Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Smartphones sales level off
  • Demand supported by diverse usage
  • Xiaomi extends lead, while Huawei sees its share erode
PROSPECTS AND OPPORTUNITIES
  • Maturity set to constrain growth
  • Continued trend to larger screens, though models are likely to offer a wider range of options
  • Emergence of less well-known brands
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
  • Table 89 Sales of Mobile Phones by Category: Value 2017-2022
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wearable electronics sees ongoing dynamism
  • Activity watch (analogue) sees continued strong growth
  • With an extensive product portfolio, Garmin remains the largest player
PROSPECTS AND OPPORTUNITIES
  • Continued consumer focus on health and wellness
  • Expanding range of features
  • E-commerce to reinforce dominance
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
  • Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN POLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rising demand for headphones
  • TWS earbuds in demand
  • COVID-19 boosts expansion of wireless earbuds and headbands
PROSPECTS AND OPPORTUNITIES
  • New models and brands expected
  • Return to on-the-go lifestyles to support expansion of TWS earbuds
  • Permanent shift in work patterns to support demand
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2017-2022
  • Table 113 Sales of Headphones by Category: Value 2017-2022
  • Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027