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Consumer Electronics in Portugal

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    Report

  • 80 Pages
  • August 2023
  • Region: Portugal
  • Euromonitor International
  • ID: 221717
Retail sales of consumer electronics in Portugal declined in volume terms in 2023, albeit at a slower rate than the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was constrained by a loss of purchasing power, as home-owners continued to be confronted with high interest rates.

The analyst's Consumer Electronics in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN PORTUGAL
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
COMPUTERS AND PERIPHERALS IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Another slump in 2023, as consumers remained price sensitive
  • Laptops buck declining sales trend through focus on premium products
  • Gaming remains a key growth driver
PROSPECTS AND OPPORTUNITIES
  • Further declines expected, although laptops will see uptick in demand, thanks to continued innovation
  • Continued focus on premium products
  • Environmental concerns could favour second-hand options
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 16 Sales of Computers by Category: Business Volume 2018-2023
  • Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • In-car entertainment continues to lose traction in 2023, as manufacturers lose interest in sluggish category
  • Large second-hand car market fails to produce an upswing in demand
  • In-car navigation suffers from popularity of smartphone applications
PROSPECTS AND OPPORTUNITIES
  • In the context of further declines, manufacturers will look to develop more premium products
  • Continued shift away from in-car navigation
  • E-commerce will remain relevant
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising popularity of smartphone and wireless speaker combination hampers sales of audio separates
  • Sound bars continue to expand, thanks to popularity of streaming services and sustained innovation
  • Sony maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Stagnant performance expected
  • Soundbars offer further opportunities for growth
  • E-commerce is expected to gain further ground, as physical retailers narrow their focus to bestselling models
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of televisions continue to decline, amid shrinking consumer budgets and return to pre-pandemic lifestyles
  • OLED TVs continue to grow in popularity
  • Trend three
PROSPECTS AND OPPORTUNITIES
  • Further declines expected in mature category
  • OLED TVs will benefit from further investments in technology
  • Sustainability concerns will begin to shape the market
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2018-2023
  • Table 54 Sales of Home Video by Category: Value 2018-2023
  • Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Imaging devices continue to see cannibalisation from smartphones
  • Focus on social media generation
  • Digital camcorders continue on path to obsolescence, but rugged sporty designs find their niche
PROSPECTS AND OPPORTUNITIES
  • Players will focus on niche segments
  • Trend towards ‘vintage’ photography could drive growth
  • Omnichannel model will continue to gain relevance in imaging devices
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 67 Sales of Imaging Devices by Category: Value 2018-2023
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wireless speakers lead growth
  • Challenges remain for e-readers
  • Physical stores continue to lead sales
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers will continue to lead growth, thanks to further differentiation
  • Portable media players suffer further losses, due to ongoing cannibalisation from smartphones and streaming services
  • E-commerce will gain ground
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2018-2023
  • Table 78 Sales of Portable Players by Category: Value 2018-2023
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
  • Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Manufacturers continue to innovate with premium products, in context of high level of maturity
  • Growing demand for pre-owned mobile phones
  • Samsung retains its leading position amid increasing competition from Chinese players
PROSPECTS AND OPPORTUNITIES
  • Manufacturers will focus on premium products, to offset high level of maturity
  • Growth in demand for reconditioned devices
  • Chinese brands will present greater challenge to Samsung
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 89 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Smart wearables lead growth, while activity bands continue declining trend
  • Health and wellness trend has positive impact on smart wearables
  • Chinese players continue to make strides
PROSPECTS AND OPPORTUNITIES
  • Healthy growth predicted, thanks to further technological development and more affordable prices
  • Health and wellness will remain key growth driver
  • Manufacturers will flex their sustainability credentials
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales struggle to regain momentum, thanks to inflationary pressures and lack of need for replacements, following boom during COVID-19
  • TSW earbuds lead growth
  • Xiaomi continues to expand, thanks to its high quality-price ratio
PROSPECTS AND OPPORTUNITIES
  • Headphones offer further potential for growth
  • TWS earbuds will lead growth, thanks to widening array of products at increasingly affordable prices
  • E-commerce set to become increasingly relevant
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2018-2023
  • Table 113 Sales of Headphones by Category: Value 2018-2023
  • Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028