Consumer Electronics in Russia

  • ID: 221718
  • Report
  • Region: Russia
  • 66 pages
  • Euromonitor International
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Russia’s consumer electronics market is reviving after a sluggish performance over the review period. Despite uncertainty regarding the recovery of real income, Russians are again upgrading their devices in the major categories, such as smartphones, laptops and televisions. Also, consumers are highly interested in the products with the most advanced technologies, mainly the ones that offer higher connectivity with the internet or increase usage convenience.

The Consumer Electronics in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER ELECTRONICS IN RUSSIA

Executive Summary
Sales Follow A Positive Track
Price-sensitivity Exists Despite the Demand for Advanced Technologies
Chinese Brands Expand Further
Leading Chains Consolidate
Moderate Growth Prospects Are Due To Uncertainty in Economic Development

Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Desktops Category Is Back on Track Due To Recovering Business Sales
Increased Demand in So-called Media-books
Tablets Is Losing Share To Smartphones
Competitive Landscape
Lenovo Group Ltd Strengthens Its Category Position
Hewlett-packard Ao Zao Continues Leading Peripherals
the Strength of Local Players Remains Limited

Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
Pre-installed In-car Entertainment Hampers Sales
Smartphone Navigation Kills the Category
In-car Speakers Continues To Cater To A Niche Demand
Competitive Landscape
Pioneer Rus Ooo Maintains Its Leadership
Companies With Higher-end Brands Grow in In-car Navigation
No Strong New Entrants Are Expected

Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Audio and Cinema Continues To Decrease in 2018
Home Cinema and Speaker Systems Recovers in Line With Televisions
Hi-fi Systems Accompanies Digital Media Player Docks in Vanishing
Competitive Landscape
Home Audio and Cinema Is Consolidating
Speakers Is the Category With the Highest Fragmentation
Lg Electronics Rus Ooo Is the Leader and Is Set To Remain Unchallenged

Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Are Not Willing To Pay Extra
A Decline in Price Drives Sales of High-resolution TVs
the Average Screen Size Is Increasing
Competitive Landscape
Leading Player Lg Electronics Rus Ooo Continues Gaining Share
the Gap Increases Between the Leader and Samsung Electronics
Sony Electronics Zao Is A Significant Oled Player

Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Smartphone Cameras Are Preferred for Daily Photos
Camcorders Increases Unexpectedly
Be Innovative Or Leave
Competitive Landscape
the Top Three Players Remain the Same
the Competitive Landscape in Camcorders Has Changed Drastically
the Future Competitive Landscape Is Uncertain for Camcorders

Category Data
Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
Table 74 Sales of Imaging Devices by Category: Value 2013-2018
Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
the Desire To Spend Drives Sales of Smartphones
Demand for Innovative Technologies Remains
Feature Phones Declines Further
Competitive Landscape
Chinese Brands Proliferate
Apple Inc's Iphone Is Performing Resiliently
Feature Phones Is Dominated by Smaller Brands

Category Data
Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
Wireless Speakers Is Among the Most Promising Categories
E-readers Is Proving To Be Resistant To Competition
Portable Players Both Wins and Loses
Competitive Landscape
Jbl Speakers Are Among the Most Popular
Pocketbook Rus Ooo Is Driving E-readers
Ipod Is One of the Few Well-known Brands in Portable Media Players

Category Data
Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Activity Bands Manage To Reach Out To the Final Consumer
Smart Wearables Is the Next Step Towards Digital Mobility
Activity Watches Lose Ground
Competitive Landscape
Apple Inc Leads Sales
Xiaomi Is the Most Active Among the Active
Garmin Moves From the Active To the Smart

Category Data
Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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Executive Summary

Economic backdrop

The general economic situation in Russia over the review period has favoured the development of the market for consumer electronics. Economic growth and, more importantly, increased spending power are responsible for the trend towards growth. Between 2002 and 2003, growth in real earnings reached approximately 15%. This growth in income has changed the nature of the demand for consumer electronics. By 2003, Russian consumers had changed their preferences to purchasing more expensive and high-quality goods, having largely recovered from the economic crisis in 1998 when only the most basic models were affordable.

Another important factor over the last two years is the rise in consumer credit in Russia. Constant competition between banks has resulted in the steady decline of interest rates, and an increasing number of consumers are starting to take advantage of cheap credit when purchasing consumer electronic products.

Demographic situation

The improvement in living standards has also dramatically improved the market for consumer electronics products in Russia. Initial developments in the market were largely restricted to Moscow and St Petersburg, however, by 2003, rapid development of the market started to take place in more regional parts of Russia too. The range of products offered is growing rapidly, new distribution channels are becoming more commonplace and consumer preferences are evolving to become more sophisticated.

Nevertheless, the standard of living in Russia remains low. According to official statistics, in 2003 an average monthly salary in Russia stood at US$150 and approximately 30% of the country’s population live below the breadline. As a result, the market is still relatively immature. The potential market capacity for consumer electronics in Russia is great; however, its development in many respects is restrained by a low standard of living among the population. As spending power increases, sales of consumer electronics goods are expected to increase too.

Video growth exceeds audio

Russian audio products developed slower than video products over the review period. The principal cause of this was the low level of income for the population. Russians are inclined to buy the more essential video products (a television and a video cassette recorder) and leave audio products until later. In 2003, video products were growing at a faster rate than audio products in volume terms.

More sophisticated choices

Growth rates in 2003 slowed down as consumer electronics products become more widespread. By 2003, price was not the only factor in purchasing decisions, but quality had gained in importance too. With the growth in incomes, consumers have started to become more selective in their choice of model, preferring the more advanced high-tech products. Sales of consumer electronics are still fairly immature in Russia and the market only really started to develop in the 1990s. Prior to this, the range of consumer electronics on offer was very poor. The arrival of basic products on the market took place in 1993-94. By 2003, however, the process of upgrading outdated products purchased at the beginning of the 1990s for more modern and digital products had begun in Russia.

The distribution environment is undergoing change

Another development in the market is that of distribution. New distribution channels and chained outlets, particularly hypermarkets/supermarkets, have emerged in Russia in recent years, offering consumers a higher level of service and a wider range of products than ever before. The influx of supermarket chains to the Russian market is dramatically changing the way in which consumer electronics are bought and sold in Russia.

Asian manufacturers dominate the market

In 2003 domestic manufacturers were only really present in Russia in televisions. Foreign manufacturers and, in particular, Asian companies perform well in Russia. The popularity of Korean, Japanese and Chinese products in Russia is due in part to their geographic closeness to Russia as well as their competitive pricing.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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