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Consumer Electronics in South Korea

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    Report

  • 83 Pages
  • July 2023
  • Region: South Korea
  • Euromonitor International
  • ID: 221719
With the full lifting of COVID-19-related social distancing measures through 2022 and 2023, and consumers therefore drastically reducing the amount of time spent at home, the retail volume growth rate of overall consumer electronics in South Korea slowed considerably in 2022 compared with the rapid growth seen during the pandemic, and this lower rate of growth is set to be maintained in 2023.

The analyst's Consumer Electronics in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research
COMPUTERS AND PERIPHERALS IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic uncertainties drive volume decline for computers and peripherals
  • Paperless trend on campuses drives demand for tablets amongst students
  • Xiaomi launches a budget tablet, Redmi Pad, in South Korea
PROSPECTS AND OPPORTUNITIES
  • Manufacturers to increase focus on B2B business as B2C sales decline
  • Foldable technology to be applied to laptops, tablets and monitors
  • Premium push by Apple and Samsung to try and maximise value sales
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 16 Sales of Computers by Category: Business Volume 2018-2023
  • Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Built-in systems and smartphones replace in-car entertainment aftermarket sales
“Connected car” accelerates the development of built-in infotainment, negatively impacting aftermarket sales
  • LG Display introduces an “invisible” speaker, bringing about evolution of in-car speaker design, which will negatively impact in-car speakers
PROSPECTS AND OPPORTUNITIES
  • In-car entertainment volume sales to constantly decline, replaced by built-in technology and smartphones
  • Aftermarket platforms will put less focus on in-car entertainment and more on exterior tuning
  • Launch of 5G connected car data plans may accelerate innovation for built-in car entertainment, negatively impacting aftermarket sales
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home theatre trend is sustained, despite the full lifting of social distancing measures
  • Samsung and LG continue to expand their shares, while imported brands decline
  • Specialists remain dominant as consumers appreciate the in-store experience
PROSPECTS AND OPPORTUNITIES
  • Further growth predicted for home cinema and speaker systems
  • Telecommunications companies join the competition with soundbar-combined set-top boxes
  • Gen Z shift from traditional home entertainment to mobile content remains a hurdle to the growth of home audio and cinema
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of televisions decline after previous surge and economic/geopolitical concerns
  • LG and Samsung exit the production of LCD panels for televisions to focus on OLED
  • LG launches a new portable TV to tap into the expanding number of campers
PROSPECTS AND OPPORTUNITIES
  • The shift from LCD to OLED set to continue as OLED prices expected to fall
  • Larger televisions expected to remain a major trend
“Lifestyle TVs” to remain a key concept, aiming to appeal to younger consumers
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2018-2023
  • Table 54 Sales of Home Video by Category: Value 2018-2023
  • Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
  • Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
  • Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
  • Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
  • Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Raw materials shortages and competition from smartphones contribute to declining volume sales of digital cameras
  • DSLR cameras loses sales, while mirrorless cameras performs better
  • Retro digital cameras gain niche popularity amongst gen Z
PROSPECTS AND OPPORTUNITIES
  • No positive indicators to suggest the rebound of digital cameras
  • Players act to limit decline
  • Sales of digital camcorders likely to depend on action cameras and seasonal events
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 67 Sales of Imaging Devices by Category: Value 2018-2023
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • AI wireless speakers are leveraged as an emergency assistant for older consumers
  • E-readers is under threat from mobile devices and web browsers
  • With its strong presence in wireless speakers, KT Corp continues to lead portable players
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers to remain a key sales driver as AI wireless speakers has room for further household penetration
  • Telecommunications companies expected to lead distribution of AI wireless speakers
  • Audiobooks may rise as a threat to e-readers
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2018-2023
  • Table 78 Sales of Portable Players by Category: Value 2018-2023
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
  • Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of mid- to low-priced smartphones negatively impacted by economic downturn
  • Manufacturers phase out feature phones, as even many older consumers now use smartphones
  • Manufacturers increasingly focus on B2B business, as the B2C market is reaching maturity
PROSPECTS AND OPPORTUNITIES
  • Leading manufacturers set to push premium smartphones
  • The government eyes supporting the used smartphones market
  • Smaller players see rising shares, strengthening the competition for Galaxy and iPhone
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 89 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Smartwatches continue to be upgraded with more healthcare tracking capabilities
  • Pursuit of “healthy pleasure” amongst millennials and gen Z drives popularity of wearable electronics
  • Manufacturers promote unique selling points to win the competition
PROSPECTS AND OPPORTUNITIES
  • Manufacturers will need to introduce more attractive high-tech features to revitalise consumers’ interest
  • Internet giant Kakao to enter smart health monitoring
  • Smart sleep wearables to increase their presence in wearable electronics
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN SOUTH KOREAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of headphones continue to rise, driven mainly by TWS earbuds
  • Apple and Samsung continue to lead TWS earbuds
  • Wireless headbands become more popular amongst millennials and gen Z
PROSPECTS AND OPPORTUNITIES
  • TWS earbuds to become more high-tech and sophisticated due to intensifying competition amongst manufacturers
  • Audio companies to launch new TWS earbuds to address consumers’ rising demand for audio quality
  • Economy TWS earbuds to increasingly penetrate the local market
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2018-2023
  • Table 113 Sales of Headphones by Category: Value 2018-2023
  • Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
  • Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
  • Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
  • Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028