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Consumer Electronics in South Korea

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    Report

  • 84 Pages
  • August 2022
  • Region: South Korea
  • Euromonitor International
  • ID: 221719
Due to further social distancing measures in place until the first half of 2022 as a result of rising virus cases (which were not lifted until 2 May), demand for consumer electronics in South Korea continues to be influenced by the pandemic.

The Consumer Electronics in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Premium laptops continue to win favour with new releases
  • Competition in mid-range tablets intensifies
  • Gaming boom offers further growth potential in monitors
PROSPECTS AND OPPORTUNITIES
  • Increasing competition between laptops and tablets over the forecast period
  • Declining monitors still offers potential niche growth area
  • Decrease in demand for at-home printers as employees return to the office
CATEGORY DATA
  • Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
  • Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  • Table 16 Sales of Computers by Category: Business Volume 2017-2022
  • Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
  • Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
IN-CAR ENTERTAINMENT IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Further declines encourage manufacturers to move away from in-car navigation
  • Premium in-car speakers
  • Other non-grocery specialists gradually regains lost share as restrictions relax
PROSPECTS AND OPPORTUNITIES
  • Further declines likely in line with built-in technology and substitution by smartphones
  • Growing market for premium in-car speakers
  • Introduction of 5G and built-in technology to further compound after-sales demand woes
CATEGORY DATA
  • Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
  • Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
HOME AUDIO AND CINEMA IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Home theatre trend in line with pandemic-enforced seclusion
  • Domestic players set to gain further share in 2022
  • Specialists remain dominant as consumers appreciate in-store expertise
PROSPECTS AND OPPORTUNITIES
  • Further growth predicted for home cinema and speaker systems
  • Popularity of short-form content likely to pull younger consumers away from traditional home entertainment hubs
  • Younger consumers attracted to retro appeal of analogue music
CATEGORY DATA
  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
HOME VIDEO IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Larger televisions continue to gain in popularity but gamers drive demand for smaller models
  • OLED TVs continue to gain share from dominant LCD TVs
  • Growing demand for private label televisions
PROSPECTS AND OPPORTUNITIES
  • Further switch from LCD TVs to OLED format in South Korea as prices fall
  • Increasing polarisation in terms of television screen size
  • Premium quality increasingly offered by smaller televisions
CATEGORY DATA
  • Table 53 Sales of Home Video by Category: Volume 2017-2022
  • Table 54 Sales of Home Video by Category: Value 2017-2022
  • Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  • Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
  • Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
  • Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
  • Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
IMAGING DEVICES IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Digital camera producers target niche sales as they continue to face challenges
  • Mirrorless digital cameras continue to gain share in declining category
  • Digital camcorder usage both inside and outside of the home
PROSPECTS AND OPPORTUNITIES
  • Continuous decline for digital cameras expected
  • Some potential for digital camcorders
CATEGORY DATA
  • Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
  • Table 67 Sales of Imaging Devices by Category: Value 2017-2022
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
PORTABLE PLAYERS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wireless speakers increasingly driven by outdoor activities
  • Main audience of e-readers comprised of younger consumers
  • KT Corp strengthens leadership due to presence in wireless speakers
PROSPECTS AND OPPORTUNITIES
  • Wireless speakers will continue to drive category sales
  • Audiobooks an alternative to e-readers
  • Retro marketing for portable multimedia players
CATEGORY DATA
  • Table 77 Sales of Portable Players by Category: Volume 2017-2022
  • Table 78 Sales of Portable Players by Category: Value 2017-2022
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
  • Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
  • Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
  • Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
MOBILE PHONES IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Popularity of unlocking smartphones
  • Samsung retains dominance of smartphones
  • Expanding 5G smartphones
PROSPECTS AND OPPORTUNITIES
  • Increasing popularity of foldable phones
  • Further competition within mid- to low-priced smartphones
  • New players enter smartphones
CATEGORY DATA
  • Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
  • Table 89 Sales of Mobile Phones by Category: Value 2017-2022
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
WEARABLE ELECTRONICS IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Smartwatches that enhance healthcare by tracking data
  • Home exercise trend continues
  • Increasing competition within wearable electronics
PROSPECTS AND OPPORTUNITIES
  • Diverse content and services to further drive development and demand for wearable electronics
  • Increasing health-consciousness to drive sales of smart wearables
  • Strong penetration of e-commerce within wearable electronics
CATEGORY DATA
  • Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
  • Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
HEADPHONES IN SOUTH KOREAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for headphones continues to rise in South Korea, driven by TWS earbuds
  • Protecting ear health when wearing TWS earbuds
  • Headphones led by smartphone manufacturers
PROSPECTS AND OPPORTUNITIES
  • Improving technology likely to drive sales of TWS earbuds
  • Preference for premium headphones
  • Rising interest in OTT and audio book content anticipated to support growth
CATEGORY DATA
  • Table 112 Sales of Headphones by Category: Volume 2017-2022
  • Table 113 Sales of Headphones by Category: Value 2017-2022
  • Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027