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Consumer Foodservice in Malaysia

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    Report

  • 101 Pages
  • February 2024
  • Region: Malaysia
  • Euromonitor International
  • ID: 221726
In 2023, the Malaysian consumer foodservice market saw the continued strengthening of the country’s coffee drinking culture, which provided a notable boost to the performance of the specialist coffee and tea shops channel during the year. The end of the review period saw the opening of many new cafés and specialist coffee and tea shops by both international and domestic players.

The Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER FOODSERVICE IN MALAYSIA
EXECUTIVE SUMMARY
  • Consumer foodservice in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice
MARKET DATA
  • Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
  • Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
  • Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
  • Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
  • Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
  • Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
  • Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
  • Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
  • Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
  • Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
  • Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
  • Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
  • Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Geopolitical tension built up from Israel-Hamas War hurts performance of various limited-service restaurants
  • Rise in visibility of locally infused Asian limited-service restaurants located within major shopping malls
  • Limited-service restaurants operators are taking advantage of customers who are time-conscious and value convenience
PROSPECTS AND OPPORTUNITIES
  • Menu Rahmah to accommodate consumers who are faced with rising inflationary costs
  • New players with fun and convenient dining concepts
  • Stiff competition between local players and international companies expanding into Malaysia
CATEGORY DATA
  • Table 14 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
  • Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
  • Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFÉS/BARS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising interest in coffee drinking culture leads to strong growth of specialist coffee and tea shops
  • Coffee drinking culture comes to fruition with the opening of wide range of new brands
  • Bars serving extensive food menus at an affordable price attracting consumers on tight budgets
PROSPECTS AND OPPORTUNITIES
  • Growing interest in café-hopping lifestyles witnessed amongst Malaysians expected to boost number of chained and independent cafés
  • Drive-through outlets set to become very popular fulfillment method amongst cafés in the forecast period
  • Cross-collaboration with fashion brands to showcase unique dining concepts
CATEGORY DATA
  • Table 28 Cafés/Bars by Category: Units/Outlets 2018-2023
  • Table 29 Sales in Cafés/Bars by Category: Number of Transactions 2018-2023
  • Table 30 Sales in Cafés/Bars by Category: Foodservice Value 2018-2023
  • Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2018-2023
  • Table 32 Sales in Cafés/Bars by Category: % Transaction Growth 2018-2023
  • Table 33 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2018-2023
  • Table 34 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2019-2023
  • Table 35 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2020-2023
  • Table 36 Forecast Cafés/Bars by Category: Units/Outlets 2023-2028
  • Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2023-2028
  • Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2023-2028
  • Table 39 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2023-2028
  • Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2023-2028
  • Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Asian full-service restaurants influenced by Korean culture remain a hit in Malaysia
  • Full-service restaurants diversify to meet demand from large group of Muslim consumers
  • Independents still dominate full-service restaurants operating scene in Malaysia
PROSPECTS AND OPPORTUNITIES
  • Premiumisation of full-service restaurants
  • Asian full-service restaurants expected to lead growth in forecast period
  • Consumers anticipated to look for more value-driven food offering from full-service restaurants
CATEGORY DATA
  • Table 42 Full-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
  • Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
  • Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Self-service cafeterias lacking in popularity in Malaysia, with Ikea Restaurants dominating share
  • Ikea Restaurants continues with constant marketing campaigns to promote its self-service cafeterias
  • Remote working impacts self-service cafeterias
PROSPECTS AND OPPORTUNITIES
  • Limited potential for self-service cafeterias during forecast period
  • Rise in number of food court outlets expected to boost visibility of self-service cafeterias in Malaysia
  • Value-driven self-service cafeterias to attract more consumers due to surging pressure from higher cost of living
CATEGORY DATA
  • Table 56 Self-Service Cafeterias: Units/Outlets 2018-2023
  • Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
  • Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
  • Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
  • Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
  • Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
  • Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
  • Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
  • Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
  • Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
  • Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
  • Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
  • Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
  • Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong marketing events used by street stalls/kiosks players to elevate brand awareness
  • Growth in street stalls/kiosks driven by various trendy drinks and desserts at affordable prices
  • Convenient fulfillment innovation created by leading street stalls/kiosks players to attract time-conscious consumers
PROSPECTS AND OPPORTUNITIES
  • Food trucks suited to urban lifestyles growing in popularity
  • Significant growth expected in street stalls/kiosks by appealing to budget conscious consumers
  • Street stalls/kiosks to continue to see deeper penetration of local and international players with trendy food and drinks options
CATEGORY DATA
  • Table 70 Street Stalls/Kiosks: Units/Outlets 2018-2023
  • Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
  • Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
  • Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
  • Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
  • Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
  • Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
  • Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
  • Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
  • Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
  • Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
  • Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
  • Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
  • Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN MALAYSIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumer foodservice through stand-alone maintains leading position amongst consumer foodservice by location
  • Revolutionary cinematic experience providing room for consumer foodservice to grow through leisure channel
  • Rapid opening of foodservice outlets in KLIA and KLIA 2 leads to rising sales through travel
PROSPECTS AND OPPORTUNITIES
  • Soaring sales in consumer foodservice through retail as a result of cross-collaboration with retail brands
  • Consumer foodservice players bank on convenient locations in various forecourt retailers
  • More unique offering from lodging locations expected to be seen in forecast period
CATEGORY DATA
  • Table 84 Consumer Foodservice by Location: Units/Outlets 2018-2023
  • Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
  • Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
  • Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
  • Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
  • Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
  • Table 90 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
  • Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
  • Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
  • Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
  • Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
  • Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
  • Table 96 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
  • Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
  • Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
  • Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
  • Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
  • Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
  • Table 102 Consumer Foodservice through Retail: Units/Outlets 2018-2023
  • Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
  • Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
  • Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
  • Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
  • Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
  • Table 108 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
  • Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
  • Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
  • Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
  • Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
  • Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
  • Table 114 Consumer Foodservice through Travel: Units/Outlets 2018-2023
  • Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
  • Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
  • Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
  • Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
  • Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
  • Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
  • Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
  • Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
  • Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
  • Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
  • Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
  • Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
  • Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
  • Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
  • Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
  • Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
  • Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
  • Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
  • Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
  • Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
  • Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
  • Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
  • Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
  • Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
  • Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
  • Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
  • Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
  • Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
  • Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
  • Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
  • Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
  • Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
  • Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
  • Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
  • Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
  • Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
  • Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
  • Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
  • Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
  • Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
  • Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028