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Deodorants in Egypt

  • ID: 221754
  • Report
  • Region: Egypt
  • 17 pages
  • Euromonitor International
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Deodorants witnessed growth in 2018 in both volume and value terms after the general volume decline in 2017. The stabilisation of economic conditions has made consumers regain their trust in and psychologically adapt to the new prices. Deodorants are considered among the essential products for personal hygiene; therefore, demand is inelastic, especially for popular brands. Deodorant roll-ons and sprays are the unit drivers for growth as they are the most popular formats.

The Deodorants in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Egypt

List of Contents and Tables
Headlines
Prospects
Deodorants Sees Growth in Both Volume and Value in 2018
Supermarkets Will Continue To Be the Main Channel
Natural Deodorants Are on the Rise
Competitive Landscape
Henkel Pdc Egypt Sae Owns the Leading Brand of Deodorants
Consumers Target Affordable Brands
Brands Focus on Natural Deodorants
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Egypt Witnesses Stabilisation Which Positively Influences Growth in Beauty and Personal Care
General Stabilisation Seen in the Economy and Prices
Competition Is in Mass Brands' Favour
Natural Product Trends Are Changing the Competitive Arena
Beauty and Personal Care Is Anticipated To Grow
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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