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Gardening in the US

  • ID: 2217670
  • Report
  • June 2021
  • Region: United States
  • 24 pages
  • Euromonitor International
Stay-at-home orders and remote work during COVID-19 have led many Americans to spend time at home in 2020 and sparked an interest in gardening. Gardening became a popular activity that allowed households to be outdoors, get exercise, and keep busy. As a result, 2020 saw a gardening boom, with all categories registering a growth in sales. Horticulture saw great demand as gardening become a popular pastime activity to do outdoors as households practised social distancing.

The publisher's Gardening in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
GARDENING IN THE US

KEY DATA FINDINGS

2020 IMPACT
  • Home seclusion sparks interest and growth in gardening
  • Migration from urban areas leads to more gardening activity
  • Gardening remains highly fragmented in 2020
RECOVERY AND OPPORTUNITIES
  • Gardening’s growth is expected to sustain over the forecast period
  • Robotic lawn mowers to see fastest growth in gardening
  • Innovative gardening to grow in popularity among younger consumers
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2015-2020
  • Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Gardening: % Value 2016-2020
  • Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
  • Table 5 Distribution of Gardening by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME AND GARDEN IN THE US

EXECUTIVE SUMMARY
  • COVID-19 impact on home and garden
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2015-2020
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
  • Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
  • Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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