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Eye Care in Japan

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    Report

  • 26 Pages
  • September 2025
  • Region: Japan
  • Euromonitor International
  • ID: 221785
Retail value sales of eye care are expected to grow in current terms in Japan in 2025, following the trend observed in the previous year. Despite a delayed start to the pollen season, the high volume of airborne pollen has contributed to the strong performance in the allergy eye care category. Products targeting allergy-related eye symptoms have seen increased demand, reflecting heightened consumer sensitivity to seasonal environmental factors.

The Eye Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Eye care grows modestly, driven by high-value products
  • Market expansion and revitalisation through regulatory changes
  • Expansion into eye beauty concepts and new entrants on the move
PROSPECTS AND OPPORTUNITIES
  • Structural stagnation in eye care market and the rising need for myopia control signal new market opportunities
  • Rise of private labels and support for self-medication
  • Competition from alternative means of eye care
CATEGORY DATA
  • Table 1 Sales of Eye Care by Category: Value 2020-2025
  • Table 2 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 4 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 5 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources