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Homewares in China

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    Report

  • 20 Pages
  • June 2025
  • Region: China
  • Euromonitor International
  • ID: 2219038
Sales of homewares in China witnessed strong growth in current value terms in 2024, driven by evolving consumer behaviour and macroeconomic factors. While the broader economy saw moderate growth, the housing market's continued struggles led many homeowners to prioritise remodelling over new property purchases. This trend boosted demand for kitchen products, as consumers looked for cost-effective, durable, and aesthetically pleasing solutions for their existing spaces.

The Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Homewares sees strong growth driven by economic factor, consumer shifts in preferences
  • Zhejiang Supor and Anhui Deli drive innovation and strategic growth in China’s homewares market
  • E-commerce leads distribution due to shifting consumer shopping habits
PROSPECTS AND OPPORTUNITIES
  • Homewares in China set for gradual growth boosted by focus on home cooking
  • AI set to redefine homewares by blending online innovation with offline expertise
  • New regulation could impact new product development over the forecast period
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2019-2024
  • Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 3 Sales of Homewares by Material: % Value 2019-2024
  • Table 4 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 6 Distribution of Homewares by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME AND GARDEN IN CHINA
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2019-2024
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources