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Homewares in China

  • ID: 2219038
  • Report
  • Region: China
  • 15 pages
  • Euromonitor International
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Homewares is supported by strong demand in traditional categories such as cutlery, dinnerware and stove top cookware. This demand is being bolstered by the rising number of households in China and the expansion of the middle class, both in part underpinned by ongoing urbanisation. Emerging new homewares categories, including ovenware and vacuum cups (in beverageware), are also serving to drive growth.

The author's Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Homewares in China

List of Contents and Tables
Headlines
Prospects
Homewares Sees Growth
Dining Out/food Delivery Trend Presents A Threat
Growing Emphasis on Product Differentiation
Competitive Landscape
A Fragmented Market
Mid-range Brands Performing Well
Online Strategies Increase in Importance
Category Data
Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Executive Summary
Home and Garden Sees Slower Growth
Demand for Smarter and Greener Homes Offers Potential
Home and Garden Is Fragmented But Sees Ongoing Consolidation
Multi-channel A Strategic Focus for Manufacturers
Home and Garden Set To See Stable Growth
Market Data
Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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